Soci@l Ebook Addresses "Your Brand" Create It & Protect It
My favorite chapter in the Ebook Soci@l: written by Ben Kinney with Jay Papasan is definitely the chapter on Branding. As many of my fellow Activerainer know, I have been focusing on my brand. In the beginning of this project I wasn't sure where to start, it took quite a bit of reading and trying to understand what it was I was trying to accomplish. I got myself a good start, and along came Soci@l and it gave me everything I needed to hyper focus and come with a plan. It has had a very positive effect on my business.
The chapter begins with a great quote from Bob Kinney's dad which gets right to the heart of the Branding matter. "Son, when everything is stripped away, you really only have one thing left - your good name". This quote should be the corner stone of your Branding plan, use as the foundation from which to build a successful Brand - YOU. Alot of the work that is necessary to create an effective Brand takes place in the inception phase. the image you create needs to be unique not only to you but to your geographical location. For example the Realtor in NYC is going for whole different image than the one in laid back Maui, Hi. Gary Vaynerchuk author of Crush It tells us that when we are creating our Brand we need to be true to ourselves, "when you are creating your Brand, be authentic, your authenticity will help you to differentiate yourself".
Great advice considering that your Brand will be way out in front of you as far as the public is concerned. All contact with you by prospective clients will be through your branding, images, websites, videos, texts, blogs, everything you put out there speaks directly to your Brand. Regardless of the of all the Internet exposure these days, the majority of clients still choose to business with you because they like or can relate to you. Keeping that in mind will help putting some perspective into your branding plan.
There is quite a bit of Internet help on how to get started. LogoTournament is a great place to get help with creating your Brand logo. $250 will get you 50 to over 200 design entries by artists from all the country. It is a great way to get your logo design off to a great start.
Keep in mind that potential clients will be searching for you through the Internet, what comes up onto their computer screen will say a lot about who you are, and whether they want to do business with you. The objective is have your professional real estate sites coming up in the first places on the page. Keep track of what comes up, take the time to Google your name and see what your prospective clients are seeing. Know it and protect it...
As Ben Kinney states in the chapter the two most important concepts that you need to understand are "first, what is created and shared online affect your image and your Brand. Secondly, if you don't monitor your Brand online, it may be negativly affected".
This chapter will be a reference for me as it has so much more information and insight then shared in this writting. The important thing is that you GET STARTED !!
This blog post is a review of Soci@l: Attract Friends, Followers and Connections to Your Business. Soci@l is a free download written by Ben Kinney in conjunction with ActiveRain and Jay Papasan. In exchange for downloading the free copy of Soci@l and writing this review, I have a chance to win a free iPad and I'm getting 2000 ActiveRain points.
Download a free copy of Social here and find out how you can have a chance to win an iPad and be guaranteed 2000 ActiveRain points.
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