New Carpet or Carpet Allowance?

By
Home Stager with Rooms With Style

New Carpet or Carpet Allowance? This is a question I face when I meet with clients to do a home staging consultation or any home staging service for their home.

I find that most clients do not want to spend the money up front to buy new carpet much less have the hassle of moving all the furniture. It is easier for them to give a carpet allowance or reduce the price. I understand that but I cannot say I agree.

What I find is that many times the buyer cannot get past the ugly or worn carpet. It sends an instant message that the home is outdated or not taken care of. Plus, many buyers want "move in ready" and they can get it now with the amount of inventory on the market.

I usually advise my clients to spend the money and get new carpet. There are so many deferred payment plans out there now that you have six months if not a year to pay for the purchase. PLUS, buyers will reduce the price at least 3 times the amount that the actual carpet will cost. This is true for most any improvement or repair needed.

I also get the argument from homeowners that "this way the buyer can get what they want". If the seller gets a nice neutral carpet it doesn't matter. It's new, it's fresh, it's clean and the buyer can always replace it with hot pink carpet if they like but at least they don't have a reason to reduce the price.

Here is a prime example; I got a call from a Realtor to do a home staging consultation on a home that was on the market and getting horrible feedback. I made numerous suggestions, most of which the homeowner implemented and it looks like a different home. One of those suggestions was replacing the carpet in the Master Bedroom. Master Bedroom Before

The homeowner had replaced the carpet up the stairs and the hallway but stopped at the Master Bedroom to save money and the hassle of moving all the furniture out. They were offering a carpet allowance instead. I told them my thoughts and STRESSED the importance of actually replacing it. They followed through and here is the difference. The room looks twice as big and you do not notice the outdated furniture as much. Master Bedroom After

I also advised them to take down the veils on the windows to open up the room and show off their wonderful wooded lot.


So......what are your thoughts? New carpet or carpet allowance?

Comments (29)

Karen Searle, Home On Display
Peterborough, ON

I completely agree that replacing a carpet will inevitably bring a positive return on the seller's investment.  However, I find clients regularly balk at the thought of replacing the carpet and come up with many reasons to support their objections, some of which you mentioned in your blog.   When we meet with such resistance, we strongly encourage the seller to get a couple of carpet dealers in to give them a quote on replacing the carpet.  This at least allows the seller to get a better idea of the cost to replace it as well as how much they should consider reducing the selling price by if it becomes a deal breaker with a potential buyer.  As you noted, buyers typically tend to ask for a price reduction worth much more than the actual cost of replacing the carpet.  Great job on the before and afters!

Jun 24, 2010 03:35 AM
Sally Weatherley
EXIT STAGE RIGHT - Vancouver, BC
Vancouver Home Staging, Home Stager Vancouver, B.C

Shar - That pink carpet is absolutely scary!  You gave great, solid advice to this client.  I wasn't aware that you could take that long to pay down a carpet, so that's great information.  Changing the carpet was crucial, in this case.  Great post.

Jun 24, 2010 03:43 AM
Shar Sitter
Rooms With Style - Minneapolis, MN
Home Staging and Redesign Minneapolis/ St. Paul, M

Good point Cathy about the negative on the MLS listing.

Lori, thank you and yes... a lovely bright redish pink!

Michelle, good financial advice to tell the client to pay off the deferred payments upon closing so they are not carrying the debt.

Tessa, why to clients do everything else and leave the stained carpet? That's where they should start!

Jun 24, 2010 05:04 AM
Shar Sitter
Rooms With Style - Minneapolis, MN
Home Staging and Redesign Minneapolis/ St. Paul, M

Good advice Karen.

Sally, yes Home Depot and Lowe's have deferred payment plans on carpet as well as many others. What, you don't like the old carpet? :)

Jun 24, 2010 05:06 AM
Janice Ankrett
Janice Ankrett Home Staging - Burlington, ON
Staging Professional

When a client balks at replacing flooring or shingles I always tell them to get an estimate ready for buyers.

I feel they are further ahead if they replace it so there are no negative vibes about the house. With all the competition out there the buyer can just buy the house without the problem.

Jun 24, 2010 07:07 AM
Virginia Tatseos
Stage-Show-Sell - Bloomfield Township, MI

No doubt about it.   I would tell them to get the new carpet.  Buyers, now as in the past, don't have the money for these improvements once they pay the closing costs and the downstroke on the house.

 

Great job

Jun 24, 2010 08:35 AM
Beth Lester
Beth Lester Designs - Torrance, CA
Home Staging & Interior Decorating

I worked on one very old home where the carpet was 30 years old and trashed.  We only had 3 days to get the whole place painted, cleaned and staged.  I encouraged the realtor to put off the open house and add new carpeting, but they decided to go with the 100-year-old black linoleum that was under the old carpet.  I think it really made it take longer to sell than it should have.  A few more days would have been worth it.

Jun 24, 2010 05:51 PM
Susan F. Brown
Keller Williams Sun Valley Southern Idaho - Twin Falls, ID
Powerhouse Agent

New carpet - the pink must go!

Jun 25, 2010 02:15 AM
Shar Sitter
Rooms With Style - Minneapolis, MN
Home Staging and Redesign Minneapolis/ St. Paul, M

Janice, good advice on getting estimates for the buyers so they can see how much it will really cost, they'll still reduce the selling price by more due to the hassle though.

Virginia,you are right. Buyers are just as strapped as the sellers and they'll buy the house that is move in ready.

Beth - 100 year old linoleum huh? Lovely. Some things just are not good being vintage. :)

 

Jun 25, 2010 02:29 AM
c m
Colorado Springs, CO

Point well made, for sure!  It is interesting what sellers will turn a blind eye towards, but it is the splinter in the eye of the buyer! The statement of offering far less than asking, much reduced from the actual cost to just do the carpet is true.  Good post!

Jun 25, 2010 12:11 PM
Karen Ondayko
Dazzle Home Design - Home Staging Pro - northern Virginia - Alexandria, VA

As home-owners we get used to our surroundings, and like an "old shoe" it might feel good to the original buyer who still recalls all the good ole times on that carpet...but would the prospective buyer want to come in and wear your old shoes? I think not! Make your home "sole" happy and get the new carpet without giving it a second thought.  As the other commenters have suggested there are various ways to swing the cost.

Thanks Shar for sharing your thoughts...too many realtors have told me it's just about the right price...oh were that true we would not have a career field!

Jun 25, 2010 03:49 PM
Kathy Streib
Room Service Home Staging - Delray Beach, FL
Home Stager - Palm Beach County,FL -561-914-6224

Giving allowances was in the former century!  The majority of the buyers, with the exception of investors, want move-in ready, hassle free houses.  Does a seller want to miss out on a possible buyer and wait for the buyer that can look past or wants the pink carpeting?!  Excellent Before and  After photos.

Jun 27, 2010 08:07 AM
Arina Hanciulescu
RealtyPros - Las Vegas, NV
RealtyPros

Wow! What a difference that makes... Your advise to clients is right on spot. The first impression when viewing a propery is the key to succes and the carpets are the one that drives clients away.

Great post!

 

Jun 28, 2010 06:08 AM
Debra Landy
StageTwoSell LLC - Horseheads, NY
PA and NY Home Stager
Great before and after.... seeing the same spread makes it really a great set of comparison photos. Like the swagless window also.
Jul 05, 2010 03:53 PM
John Novak
Keller Williams Realty The Marketplace - Las Vegas, NV
Henderson, Las Vegas and Summerlin Real Estate

Hi Shar - Where extreme colors are involved I would go with new carpet. Otherwise I prefer a flooring allowance. We never know if a buyer might prefer tile or wood instead of carpet.

Jul 05, 2010 04:07 PM
Shar Sitter
Rooms With Style - Minneapolis, MN
Home Staging and Redesign Minneapolis/ St. Paul, M

Cheryl, thank you for stopping by my blog.

Karen, LOVE the shoe analogy!

Thank you Kathy, no doubt move in ready is what is needed in this market.

 

Jul 06, 2010 11:10 AM
Shar Sitter
Rooms With Style - Minneapolis, MN
Home Staging and Redesign Minneapolis/ St. Paul, M

I agree Arina, carpet is a big issue for the buyer.

Debra, yes that swag had to go!

John, I understand your view, I just don't know if the buyer wants the hassle of putting in new flooring while they are trying to move in.

Jul 06, 2010 11:11 AM
Jon Wade
The Steamboat Group - Steamboat Springs, CO
Steamboat CO Real Estate

You are dead on, not fixing things like this in advance costs far more.

Jul 06, 2010 07:23 PM
Rodney Mason
Guaranteed Rate NMLS# 2611 - Atlanta, GA
VP of Mortgage Lending - AL, FL, GA, SC, & TN

Replacement beforehand is definitely the better option.  With all of the fraud still occurring, underwriting guidelines do not look favorably on any repair credits from a seller. 

HUD guidelines state that "Certain expenses, paid by the seller and/or an interested third party, on behalf of the borrower, are considered "inducements to purchase" and result in a dollar-for-dollar reduction to the sales price of the property before applying the appropriate LTV factor."  If you do an allowance, HUD requires the underwriter to essentially reduce the sales price by the same amount.  The buyer will end up having to pay for the carpet out of their own pocket. 

Aug 07, 2010 05:30 AM
Shar Sitter
Rooms With Style - Minneapolis, MN
Home Staging and Redesign Minneapolis/ St. Paul, M

I agree Jon...thanks for stopping by.

Thanks for the info Rodney. That's why you need a good Realtor!

Aug 07, 2010 06:02 AM

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