What you need to know to sell to Generation "Y"
Generation "y" consists of about 70 million plus potential home buyers and are in a class unto themselves. Generation "y" also know as the millennium generation, generation next or the net generation is made up of folks born around 1976 to 2000.
Some useful information to help bridge the generation gap and what this group of prospective home buyers expect when house hunting. ..
- They are technologically sophisticated
- Concerned about the environment
- Value social connections
- They are independently minded
- They loath the hard sell