I don't know about you, but I don't read the door drop fliers that land on my front door step. Not unless I need a gardener or a new service of some kind. But would I use it to find a Realtor? No! So I've always seen them as a necessary evil for the neighborhood farm, and rarely done them. I'm sure I've missed opportunities by this, but not completely sure.
I've been revamping my business this month. Everything from a new website to hiring a new team member and really tackling a geographical farm. So the door drop was a must. I was dreading it!
After playing around with variations on fliers we've all seen.....neighborhood comps, recent solds, my lovely picture with a perfect house next to me....I got a great idea! I wrote a letter to the home owner! I wondered what a potential buyer or seller would want to know about a Realtor, and I addressed it in a letter.
My flyer was printed in a pretty, bold red and had a simple letter in the middle. I used my website repeating over and over around the edges as a border and here is my letter:
Dear Potential Buyer or Seller,
I know that you get fliers dropped on your doorstep all the time, and yes, this is another one. I am a local Realtor who would like you to consider me for your Real Estate Professional when you decide to buy or sell real estate. I've thought about what I would like to know if I were looking for a Realtor, and would like to give you some reasons to use me:
1) I am honest
2) I have a strong work ethic
3) I am VERY GOOD at what I do
4) I will represent YOUR interests.....even if that means walking away from a transaction
5) I will always answer your questions/concerns
6) I do not disappear when escrow opens
7) I do not disappear when escrow closes....If we need to close an escrow, I will be there to help with the details
8) I will call/email you back
9) I will be on top of the issues of our transaction
10) I will be there to handle any/all problems
11) I am very good at problem solving
12) I will tell you the truth...not just what you want to hear
13) I will take responsibility for my mistakes
14) I have excellent follow-through
15) I am a professional, I will treat you and everyone involved with professionalism
I have a website which will allow you to search for MLS listings and check values for your home, and I'd be happy to address any personalized questions you might have.
I want your business and will do what it takes to earn it! I can promise that you will feel well represented if you decide to use me as your Realtor.
Please contact me and let's talk about what I can do for you!
Karen
This letter was dropped at 100 homes 3 days ago. I have gotten 4 phone calls and over a dozen website registrations for people searching in this neighborhood. Not a bad return for an honest, straight forward approach.
I'm really happy with this! So I guess door knocking is in my future.
Comments(170)