Hello Facebook. Goodbye magazines and newspapers!

By
Education & Training with Bestagents Inc.

For quite some time it’s been a fantasy, but now it’s real. Very real. The glorious day has arrived where the real estate industry can kiss goodbye to advertising in real estate magazines and newspapers.

As much out of necessity as anything else, savvy real estate professionals looking for a highly cost effective edge are embracing new media as a way to reach buyers and sellers. And the results are stunning!

Many newspapers and magazines are already struggling from a shortage of real estate advertising revenue. Amazingly they continue to charge more and more to reach a shrinking audience.

For years, magazine and newspaper publishers have held a gun to the head of the real estate industry and for years the industry has had to play by their rules. But no longer! The new economy brings new opportunities and new media has got so much to offer.

Any survey will tell you that most buyers first learn about property for sale online. And now, the rise and rise of social media with its unique ability to target a specific geographic and demographic gives real estate professionals the opportunity to get their message to people who want to hear it. This means their advertising ‘spend’ is a lot more targeted and way more productive.

When Dan Wood stopped newspaper and magazine advertising, business more than doubled!

The following anecdotal account is typical of what the new breed of real estate professionals are doing to ‘escape the clutches’ of the big magazine and newspaper publishers. It’s not only refreshing but gives real power back to our industry at a time when we desperately need it. Read more

Comments (4)

Carolyn Kolba
Serving Mentor, and all of Lake County, Ohio - Mentor, OH
Keller Williams Realty- Mentor, Ohio

Even though it is great not to have to advertise in those real estate magazines, and in newspapers... I think it would be a shame for the newspapers to actually disappear.  What a terrible loss that would be.

Jun 23, 2010 08:31 AM
Malcolm Johnston
Century 21 Lanthorn Real Estate LTD., Trenton, Ontario - Trenton, ON
Trenton Real Estate

Now the job will be to convince your clients about the ineffectiveness of newspaper ads. So far that's been a struggle. They want to see their houses there.

Jun 24, 2010 12:39 AM
Brian Madigan
RE/MAX West Realty Inc., Brokerage (Toronto) - Toronto, ON
LL.B., Broker

Ray,

 

You're right about the prices of print ads increasing. You'd think that they would give their loyal customers a break, but they seem to be forcing them to move away.

 

Brian

Jun 24, 2010 01:05 AM
Catherine Ulrey
Keller Williams Capital City - Salem, OR
Equestrian and Acreage Property Specialist

I agree Ray.  I track my business, and the various internet sites including Facebook win over print advertising these days.  I also think that more and more sellers do understand this, although not all of them do, yet!

Jul 02, 2010 05:59 PM