'Brevity Is the Soul of Wit' and Soci@l Is the Body of Your Business

Real Estate Broker/Owner with Broadpoint Properties Cal BRE #01324959

When considering summer vacation reading, most people like a good mystery, love story, or drama. My first summer read, however, was not from one of these genres. In fact, it was Soci@l, written by Ben Kinney with Jay Papasan. And, what a great read, it was.

Having attended Rain Camp in Los Angeles, this book reads like a Rain Camp refresher course with more detail than Rain Camp itself. Using both broad strokes and details, this ebook tells you everything you need to know about social media and social networking in order to elevate your existing business practices.

While I found the entire ebook enjoyable, my favorite aspect of the book was the Preface, particularly the wonderful quotations used to illustrate points about social media.

Here are some of my favorite quotes from the preface:

"Facebook is the Swiss Army knife of social media: email, blog, forum, online invitation tool, calendar, and more-all in one convenient package." -Bryon Ellington

Having attended Rain Camp and now as a careful reader of Soci@l, I clearly understand the deep rooted and multi-faceted value of facebook that Ellington refers to in this quote. Adding fan pages and customizing ads are only a few of the features that can really enhance one's Internet presence and increase business.

[Regarding You Tube...] If a picture is worth a thousand words, what's the going rate for a You Tube video testimonial?" -Jay Papasan

Having read Gary Vaynerchuk's Crush It! and reviewing the value of You Tube in this ebook, there is no question that a well-rounded marketing plan will include You Tube. Papasan's quote puts it all in perspective.

[Regarding Twitter...] "Shakespeare said, ‘brevity is the soul of wit." -Ben Kinney

Knowing that you must convey your message in a creative way and keep it under 140 characters is a challenge, just as writing in iambic pentameter probably was for the great bard.

In any case, if you love social media and blogging and want to learn more about how to bring your business to the next level and leverage the tools that are all around us, I would highly recommend that you make Soci@l your next summer read!

This blog post is a review of Soci@l: Attract Friends, Followers and Connections to Your Business. Soci@l is a free download written by Ben Kinney in conjunction with ActiveRain and Jay Papasan. In exchange for downloading the free copy of Soci@l and writing this review, I have a chance to win a free iPad and I'm getting 2000 ActiveRain points.

Download a free copy of Social here and find out how you can have a chance to win an iPad and be guaranteed 2000 ActiveRain points.


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Balboa Real Estate San Diego, CA - San Diego, CA


I was just thinking to myself, ok, what's my next book. Thanks for the information about "Soci@l", I am going to download it.

Jun 24, 2010 05:31 AM #1
Gerry Michaels
Glasswork Media Arts - Gettysburg, PA
GettysburgGerry Social Meida

This was and will be a great read, it is definitly something that can be used as a reference book, go back and get more each time you read it

Jun 24, 2010 08:35 AM #2
Durrell Thomas
San Marcos Real Estate Company 760-576-4357 www.SMRECO.com - San Marcos, CA
San Marcos Real Estate Company | 760-576-4357


The book is icing on the cake. Rain Camp LA left my brain swooning, info overload.  What do I do first? How do I bring everything together?   Tks for sharing

Jun 27, 2010 01:17 PM #3
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