I haven't written a technical post for some time, so here it goes. There are myriads of ways to do SEO...or Search Engine Optimization. Many can be done at no cost, but others require strategic use of ones advertising dollars to gain the most exposure possible.
The tip for today has to do with one such company...Magic Yellow.com. It is an online yellow page directory. I have my websites in many such directories. Most, including Magic Yellow, will allow you to place a small courtesy advertisement for free. Be aware, however, that if you chose to upgrade to a paid advertisement, a couple things will happen. First, they will reward your loyalty by annually raising your rates about 40%. Second, should you decide not to continue with the paid ad, they will ban you from being able to place a free one...the same one offered free to everyone else.
It is always important to track where your direct links are coming from, and allocate advertising dollars accordingly. The world of on-line SEO is too dynamic to think of such things as long-term relationships with advertisers. Loyalty is not rewarded and dust quickly gathers on websites that are not managed proactively.
For example, I used one advertiser for 2 years. The click throughs were somewhat impressive the first 6 months, but then declined steadily for the next 18 months. I finally let them go after discussing my concerns and getting a rather lame answer. They wanted me to continue with them and wait to see if they could improve the direct hits. I told them they already had shown me their track record and I could not afford to pay for them to perhaps begin to do what they should have been doing all along.
I would not recommend Magic Yellow to anyone seeking paid advertisements!