I know this is not the kind of title that I would usually lead with but it is the best expression of exactly what I am feeling right now. Either by talking to agents myself, or hearing stories from my coaches, I get to hear story after story of what is working for certain Realtors and in many cases the failure that so many others are experiencing. This may sound like more of a vent than anything but I truly do mean it to help someone out there. IT DOESN'T MATTER IF YOU KNOW EVERYTHING IN THE WORLD ABOUT REAL ESTATE... IN THE END YOU HAVE TO GIVE A CRAP ABOUT THE PEOPLE YOU ARE REPRESENTING!
I can give you every sales strategy and system to follow to automate your business but there is something that has gone by the wayside with too many people in service oriented industries that rely on their clients for a living and that something is true and genuine care. When people know that you genuinely care for them and their needs they will stand on a mountain top and scream your name to the masses whenever possible. You will never have to worry about client retention or making a mistake because clients that know that you care will do whatever they need to do to ensure that their family and friends use you and will be more concerned with protecting you when you make a mistake than they will be with attacking you in your vulnerability.
Great ideas, Great Systems, Great Business Models, even a great staff doesn't mean anything if you don't care about the people that you are supposed to be helping. This has helped me more as a coach than almost anything else that I could know. I used to worry about what to say and how to say it and how it would come across until a wise man told me to stop worrying because the content was there. I knew plenty about what to say. More important was how I said it and did I care about the person on the other line that was supposed to implement what I was saying or had they become just another number or coaching client. I refuse to let it happen and so should you!