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Does Active Rain Blogging Help Outside Real Estate Buyers Sample Your Local Area? Heck Yes!

By
Real Estate Agent with MOOERS REALTY ME Broker License 106759

The debate on Active Rain and about blogging in general seems to raise the age old question is it worth those local real estate and home town community posts or not.

maine lake sunrise

Basically what is in it for the poster...like typical American not wanting to waste any time, the question poser wants someone, anyone to say don't bother or yes you definitely should.

Just got off the phone with a lady from Louisana who is a subscriber, following our blog, video embeds and enjoying the links, local information that saves her time. She is just getting her hom on the market in Louisana, is projecting being a year away from getting to Maine in person to buy a home. But in the meantime, with phone conversations, emails and following blog posts, she is getting filled in, tuned in to the Maine communities we serve, the properties we peddle.

Asking lots of good questions about taxes, the weather, property prices, the stuff we cover in Maine frequently asked question videos, and Maine community videos that hitch a ride in many of our AR blog posts. We salt and pepper those blogs with lots of rich Maine imagery, helpful links, and copy, content that someone can use. The stuff they search for on line and that in rural areas like Maine creates slim pickings to hunt, peck for. It's like you heading in to the third store looking for a simple item and no one has it.

You can be the little red hen ME real estate broker to post, fill those empty local library shelves.

To create the content, imagery, links, video, podcasts that person can use, that they really need to do their home work before they arrive to tour property. And underneath all that blogging flury the reader notices you just happen to be a Maine real estate broker in this case.

Harness the internet, make it work with you and post on Active Rain, your outside blogs, social media platform connections. That's where the rest of the flock, herd, population is swimming. You should be too.

I'm Maine REALTOR Andrew Mooers

Comments(9)

Ken's Home Team LLC. | 360.609.0226 | Portland, OR & Vancouver, WA Real Estate Team
Ken's Home Team LLC. - Vancouver, WA
- SOLD IS OUR FAVORITE 4 LETTER WORD -

thank you it does work I am starting to get so many calls about things here in vancouver WA

Jun 25, 2010 06:06 AM
Andrew Mooers | 207.532.6573
MOOERS REALTY - Houlton, ME
Northern Maine Real Estate-Aroostook County Broker

If the surfer catches your Vacouver WA blog post on local weather, on real estate prices, on the schools, helath care facilities or sees your images on local events, slowly they start to think this Ken guy seems to be pretty involved, knows what is happening locally and that is the guy I tap in to, connect with to learn all I can from his turf. They start to get to know you first before you ever meet them. When the blog post or video follower comes in to the actual office, they are way way ahead of you and already feel like they know you. You quickly come up to speed and they already know a lot about you, the area, your property listings.

Jun 25, 2010 06:10 AM
Li Read
Sea to Sky Premier Properties (Salt Spring) - Salt Spring Island, BC
Caring expertise...knowledge for you!

Time is the essence of sales in all secondary home/discretionary marketplaces, no matter where located.   Your proactive posts definitely create an "audience", and, in the end, it results in a sale.    Patience is the quality needed...takes time for that buyer to be able to arrange things to "get there".    Nice post!

Jun 25, 2010 06:41 AM
John Thomas
E3 Green HOMES - Boulder, CO
EcoBroker, MSEE, MBA

Congratulations on your successful blog. it is a great way to reach across market segments to develop clients.

Jun 25, 2010 07:52 AM
Andrew Mooers | 207.532.6573
MOOERS REALTY - Houlton, ME
Northern Maine Real Estate-Aroostook County Broker

Exactly, you do things for all the different time frames, personal time tables for everyone's life we come in and out of in the role as the listing the seller's  property, finding, matching the buyer location sport we are passinate about. The FAQ over and over questions about this or that can be answered with that well written post used over and over as a link, as a video on the subect. Think of blog posts as helpful resources that go round and round the planet, getting lots of eyeball scans. They establish you as the local authority in your area. not the guy or gal that wins on Jeopardy but for your area of the planet, corner of the word you are pretty well read, versed on your home town, communities. 

Jun 25, 2010 08:24 AM
Leslie Helm
Tennessee Recreational Properties - Jamestown, TN
Real Estate For Trail Riders

Hi, Andy. I'm emailing now with a woman in Oklahoma who is considering moving here when her husband retires. I sent her links to blog posts and to a newsletter I've been doing for the Spruce Creek Trails Association for the last couple of years so she could get more of a feel for the area....she was THRILLED.She has a much better bond with me now than she would have with another realtor.

What a tool!

Jun 25, 2010 09:38 AM
Andrew Mooers | 207.532.6573
MOOERS REALTY - Houlton, ME
Northern Maine Real Estate-Aroostook County Broker

Leslie is right..longer range, planning, pen pal and eventually they get here or they don't. Sometimes one of a retiring couple's parents get sick, needs them to stay on board where they live longer. But it all works out. Keep broadcasting a steady stream of quality property presentations, local splash information.

Jun 25, 2010 10:11 AM
Pippa Mac
Chevaux Group Realtor, The Woodlands and Spring - The Woodlands, TX
The Woodlands TX Real Estate

Andrew I am working on adding video's right now.  It is a great way to show someone your area!  pippa

Jun 25, 2010 03:51 PM
Cal Yoder
Keller Williams Elite - Lititz, PA
Homes For Sale in Lancaster PA - 717.413.0744

Andy,

That picture is absolutely amazing. I know I feel a connection with your area of ME after regularly reading your blogs.

Cal

Jun 26, 2010 04:29 PM