Have You Googled YOU??

Real Estate Agent with Long Realty - Dove Mountain, Marana AZ BR564219000

Have You Googled You?

You might be surprised what turns up.  Sure, you've registered on Facebook, Twitter, MySpace and maybe a few business accounts.  And, you have your web page.  But there are other sites that might just have your information too.  Information you didn't realize was out there.

A story on AOL caught my interest today and I wanted to share some high points in summary.

The official term is "aggregator".  An aggregator, according to Wikipedia, is the name given to a web site, or software that collects, filters and organizes specific information, in this case, found on the Internet.  Think of a tiny robot that compiles phone directories, business website information, social media, photo albums, government surveys, real estate listings -- you get the idea.  And advertisers can actually BUY this information from these aggregator companies and use it for their marketing focus.

frustrated business woman looking at her computer

Think about some of the information that can be found about you online:  age, marital staus, phone number, children, interests, estimated income, photos, even aerial photos of your home.

Think of that information in an even more negative light:  income + house photos + family information = too much information for burglars, predators, and worse.

These are some of the sites that could have profiles stored with your information:  ZabaSearch, RapLeaf, Pipl, Intellius, PeopleSearchPro, Spokeo. Most of these sites have information or links to help you in removing this information from online sites.  However, you must remove your information from every site, or trace information back to its origin - like the White pages - if you truly want to erase your private information.

Here's one thing you can do on your very own. Google your phone number, with the area code.  Your name, address and a map will come up too.  In case you didn't know, you can request to have that information removed.

business man looking at computer screen with hands foldedGoogle your email address.  It's very likely you'll see all the times you entered your email online.  Did you advertise on Craigslist?  Leave a message on a public forum?  It's on there!  ( Realtors: It's also a good way to check the validity of leads that come across your web site.  I recently received a lead for a home purchase - but the same email address was asking online for free diapers and formula in Washington State this past fall.  ...Probably not a qualified buyer.)

There are a few online companies that can help you with your online information.  ReputationDefender.com, Defendmyname.com, ReputationHawk.com and ReputationAccelerator.com.  This isn't a sales blog for these companies, they are just companies that came up in an online search.

This subject is something that people don't always think about.  Have You Googled You? With so much of our current marketing and networking,  both business and personal, available online, it makes sense that privacy control needs to be developing right alongside.

Defend your privacy, defend your families.  Realize that too much "transparency" isn't a good thing.

Posted by

If I can assist you in your home buying or selling in Marana, Tucson, Oro Valley, or Vail, please don't hesitate to call me!  Email at swdeserthomes@aol.com

Cara Marcelle Mancuso, Long Realty,


Regarding the material posted in my blog postings, these are my personal opinions and not those of Long Realty Company. 

All listing information is deemed reliable but not guaranteed and should be independently verified through personal inspection by appropriate professionals. Listings displayed on this website may be subject to prior sale or removal from sale; availability of any listing should always be independently verified.

Listing information is provided for consumer personal, non-commercial use, solely to identify potential properties for potential purchase; all other use is strictly prohibited and may violate relevant federal and state law.

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Re-Blogged 5 times:

Re-Blogged By Re-Blogged At
  1. D B 06/25/2010 12:17 PM
  2. Cheryl Ritchie 06/25/2010 03:56 PM
  3. Jerry Morse 06/26/2010 07:08 AM
  4. Hassan B. Halak 06/26/2010 09:17 PM
  5. Lewis Poretz 06/28/2010 04:48 PM
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Susie Lemons
Keller Williams, Tulsa OK - Tulsa, OK

Great post Cara, once again!  The only problem with AR is that I recieve so much good information that it adds a number of things to my "to do" list!  But boy am I learning alot!  Thanks to everyone!

Jun 26, 2010 09:05 AM #85
Lori Cain
eXp Realty - Tulsa, OK
Midtown Tulsa Real Estate Top Producer

My google search pulled up most of what I expected with one political post I made over a year ago. And, I've owned LoriCain.com for 15 years - wouldn't want anybody else to have it!

Will check out some of the great resources mentioned. Great post!

Jun 26, 2010 09:11 AM #86
Joe Pryor
The Virtual Real Estate Team - Oklahoma City, OK
REALTOR® - Oklahoma Investment Properties

You are one of many bloggers warning about this. I suggest everyone should have themselves in various terms including your name only on Google alerts.

Jun 26, 2010 09:53 AM #87
Chris Wechner
CW Health Inc - Waterford, MI

Cara Marcelle Mancuso (Tierra Antigua Realty):  This was featured; so obviously there are plenty of people who like what you had to say here.  In the event of just simply mindlessly following the crowd, this is a good post, Cara.

I like your idea of searching your e-mail on the engine.  I also like to check my name sometimes.  It's surprising which things surface...and how quickly some seemingly mundane things surface.  ("THAT got THAT high THAT quickly??")

I really like your suggestion to check a lead's e-mail address.  It might reveal plenty BEFORE you pay the wrong price.

Jun 26, 2010 09:53 AM #88
Terry Chenier
Homelife Glenayre Realty - Mission, BC


That's pretty scary. I'm going to do this and find out.

Jun 26, 2010 11:43 AM #89
Shannon Lewis
Beringer Realty - Champaign, IL
Realtor, Broker - Champaign-Urbana, IL

Wow, interesting stuff here. You do have to be really careful what information you might inadvertently be giving away.

Jun 26, 2010 11:52 AM #90
Michael Ford
Coldwell Banker Heritage Homes - Marion, AR
Matching Families with Homes

Sara thanks for the post and I'm going to read it again.  Great information.

Jun 26, 2010 02:10 PM #91
Rob Arnold
Sand Dollar Realty Group, Inc. - Altamonte Springs, FL
Metro Orlando Full Service - Investor Friendly & F

It is best to always keep certain items private.  Giving out too much personal information online can get you in trouble.

Jun 26, 2010 03:07 PM #92
Cara Marcelle Mancuso
Long Realty - Dove Mountain, Marana AZ - Tucson, AZ
Call a Marana neighbor, I'm THERE! LONG REALTY

Since posting, I've received some wonderful, and some very enlightening stories privately via my email regarding experiences with your personal "Googling".  Thank you for your letters and for sharing your experiences.  I appreciate, too, the re-blogs. I hope it helps to get the word out about personal security and privacy.

I am thankful I found this information, and that tidbits I learned from others can be shared via this AR forum.  My original stimulous for entering the field of real estate was a love of the subject matter, and a desire to be of help during that momentus time of buying or selling in clients' lives.  I never imagined how comprehensive the relationships between REALTOR - CLIENT, and REALTOR - REALTOR could be.  Becoming a rainmaker has truly 'opened the floodgates.' Thank you.

Jun 26, 2010 05:55 PM #93
Wade Kawahara
Dominion Real Estate Partners, LLC - Phoenix, AZ

It is a little frightening to see how much information you can find out about yourself or any other person just by searching their name.

Jun 26, 2010 07:04 PM #94
Wade Kawahara
Dominion Real Estate Partners, LLC - Phoenix, AZ

It is a little frightening to see how much information you can find out about yourself or any other person just by searching their name.

Jun 26, 2010 07:04 PM #95
Marte Cliff
Marte Cliff Copywriting - Priest River, ID
your real estate writer

Setting up Google alerts for your name will let you know (sometimes) when someone uses one of your articles or mentions your name on their site. And sometimes what you see is pretty funny.

I used to get upset when people took my articles and put them through "spinner" software to get new content. I even used to write and tell them that if they were going to change what I wrote, at least remove my name.

I found out that I might as well be singing in the wind. So now I just take it in stride and chuckle at what the spinners come up with.

For instance, this sentence:Marte Cliff is a Freelance Copywriter and former real estate broker. Her husband is a retired home builder.

...comes out to this: Marte Cliff is a worker copywriter - a past actual realty broker, and the spouse of a old bag builder.

Thanks for all the info on the sites - I'm going to bookmark this for future reference!

Jun 26, 2010 08:48 PM #96
Elite Team
Keller Williams Realty Acadiana - Lafayette, LA
Realtors/Career Consultant

Thanks for the reminder! I google myself every now and then to see what my clients might find if they google me. Just good practice. Thanks again!

Jun 27, 2010 01:32 AM #97
Cara Marcelle Mancuso
Long Realty - Dove Mountain, Marana AZ - Tucson, AZ
Call a Marana neighbor, I'm THERE! LONG REALTY

Wow - I didn't know about "spinner" software - sounds pretty useless!  Thanks for the giggle! I'm sure it would be "challenging" to be the spouse of an old bag builder! 

Jun 27, 2010 05:16 AM #98
Mike Henderson
Your complete source for buying HUD homes - Littleton, CO
HUD Home Hub - 303-949-5848

Yep you definately want to keep track of what's happening with your name.

Jun 27, 2010 06:23 PM #99
Ty Lacroix
Envelope Real Estate Brokerage Inc - London, ON

Cara, frightening isn't it? Thanks for making me aware of some of the challenges there are for some privacy!


Jun 28, 2010 03:54 AM #100
Matthew Bartlett
Century 21 Masters/Lic. #01353034 - Glendora, CA

Great post Cara! I have Googled myself many times just to see what comes up. I also receive daily updates to my email when my name and company name appears in a post on-line. So far I have not had to deal with any problems. However, I have learned that I must track what is being said and distributed about myself, my businesses and my family on-line. Thanks for the post!



Jul 23, 2010 05:34 PM #101
Eddie Coleman

Fantastic post Cara!!! 

The primary distinction (at least in my mind) when it comes to online reputation is business needs vs. the needs of the individual.  When it comes to reputation for an individual the subject of "privacy" comes completely intertwined with the subject.  An individual has rights to more perceived privacy that a company as an individual is not attempting to be a public figure (hypothetically) to the degree a business is.  Even with Linked-In, Facebook, Twitter and of course millions of people with an opinion on thousands of subjects they would like to have a voice on, the fact of the matter is that the only real way to approach handling the online reputation of an individual is through both mild promotion and yet pulling back by invoking or at least attempting to leverage one's right to privacy. 

This can of course be harmful for a business or one who depends on their name as the headline for their business ventures.  When it comes to a business the only real answer is to not feed the 3rd party review sites while engaging in MASSIVE and I do mean MASSIVE online distribution in order to give your happy customers a real voice.  This is the only way to give Google enough information to chew on for you to be certain that the mix of happy vs. unhappy has an accurate balance on Google as it does in your real life.  Typically for every slot in Google within the first three pages that you would like to own under a search for your business, you need about 1,000 pieces of relevant, unique content properly distributed on the web in the form of blogs, videos, PR notices, social bookmarks, high PR link backs, articles and directory listings. 

When it comes to your business you can't very well swim in the pond of retraction using privacy as a shield so you have to know how to syndicate without duplication of content and when it comes to your private life you need to be cautious about over promotion.  In the real estate game for example key is to decide whether your name is more valuable under a privacy blanket or as a platform for your own success.  First make this distinction then picking your line of attack becomes clear.  Feel free to look over our faq for more information at http://www.reputationaccelerator.com/faq.php

Happy Online Reputation and excellent post...

Eddie Coleman

Aug 04, 2010 10:51 PM #102
Cara Marcelle Mancuso
Long Realty - Dove Mountain, Marana AZ - Tucson, AZ
Call a Marana neighbor, I'm THERE! LONG REALTY

Wow Eddie that's a LOT of information.  1000 pieces of content?  Seems unreal.  Thanks for the link and the "report"!!

Aug 05, 2010 12:39 PM #103
Matt Robinson
Professional Investors Guild - Pensacola, FL

Yes, I have googled me, and unfortunately I share the same name as Gordon on Sesame Street (Holly Robinson-Peete's dad) and a guy that dates singer Natasha Bedingfield, so I'm way down the list.  However, google "Matt Robinson Real Estate" and I'm doing pretty darn good.

Apr 30, 2011 09:36 AM #104
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Cara Marcelle Mancuso

Call a Marana neighbor, I'm THERE! LONG REALTY
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