Canvassing vs. Paying for Leads

Real Estate Broker/Owner with WHISTLE STOP REALTY LLC

I have been contacted several times over my real estate career with companies offering to send "leads" my way for a fee. Some have offered to do this for a monthly fee, some have a "pay for each lead" fee. Does this ever generate real leads for agents or are these agents simply paying for buyers and sellers who click a website to "inquire" about the value of their home? I, myself, prefer the canvass method whereby I can chose which areas to send postcards or letters to and for pennies each, I have control over where my leads come from. Of course some agent prefer to use the "word of mouth" method for referrals, but I was just curious as to which of the 2 methods mentioned is most popular with most agents and whether or not either of these 2 methods should be discussed with my new agents.

Anna Matsunaga
Team Momentum Keller Williams Realty Tacoma - Lakewood, WA
Seller specialist, Certified Negotiation Expert

I prefer to work an area, follow up with my own data base and actively prospect rather than to pay some one else to send me leads, the one exception to this is I will always pay for a referral from another realtor if it is a good fit for me.  I have paid for leads in the past and it never worked for me.

Jun 26, 2010 12:07 AM
Roy Kelley
Retired - Gaithersburg, MD

We have purchased thousands of leads over the years and the one thing that is consistent is the low quality.  When you purchase leads, it is good to partner with a mortgage loan officer that will also follow up on the prospects. Leads from ActiveRain localisms are more likely to reach settlement.

 Blooming for home buyers this summer.


Jun 26, 2010 12:10 AM