Getting Creative Now that the Tax Credits Are Gone

By
Real Estate Broker/Owner with Olsen Ziegler Realty

Now that the federal tax credit incentives are gone, what's a Greater Cleveland Home Seller to do?

How about get a little creative?  Let's face it, everyone who hasn't been under a rock for the past few years knows this is one of the toughest markets to try and sell a home in generations.

How so...one might ask?

  • Offer to pay for some of the buyer's closing costs (3-5K) can go a long way to making up some of that 8K
  • Get crazy with with inexpensive cosmetic improvements -- we specialize in makeovers for our clients and it's pretty easy and inexpensive to spruce up bathrooms and other sundry things
  • Most homes for sale are not spotless, I'm talking Mr. Clean spotless.  How about being the one home on the market that is?  Free labor.
  • Improving the curb appeal of your home
  • Never turn down a showing request (unless there is a pre-arranged family event or emergency)
  • Have you shopped your competition through the eyes of a buyer? It might spark some ideas to implement.
  • Offer to buy down the buyer's loan rate
  • Spruce up your kitchen (another specialty of ours)
  • If any changes are made, re-shoot the photos and ensure they are high-quality, properly exposed and showcase the benefits of your home
  • Out of season main photo? Ensure your agent changes it
  • Increase awareness of your home via social media (facebook, twitter, activerain, and even organic seo through long-tail keywords)
  • Are upcoming events (broker's open, open house) advertised in the MLS, Realtor.com, and various websites, social media, etc.?
  • Re-asses your motivation and goals and ensure your property, it's price and condition mirror your motivation, goals with current local demand
  • Find out what's selling, what's not and determine why.  Then analyze your property and see if it fits into the selling category (okay...this is your agent's job and should have been done on day 1, but it's never too late and markets also shift).
close

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Topic:
Real Estate General Information
Location:
Ohio Cuyahoga County Cleveland
Groups:
Realtors®
Cleveland Ohio Real Estate
Best Business Practices
ABC's of Real Estate Marketing
Advice for Sellers
Tags:
creative selling
selling your cleveland home
cleveland buyers real estate market

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Chris Olsen

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