Summer vacation is a wonderful thing. Just a little over a week ago I headed northeast and had a great vacation. During that time I was able to go deep sea fishing on my favorite boat, the Hel-Cat II in Groton, CT. The blues are not running yet so we went for Stripped Bass. What a great time. The sun was shining, the beer was cold and the boat not overly crowded.
When you fish from a party boat like this you are all issued a pole and a rig. This time the rig was a yellow buck tail with pork rind from the hook. The funny thing was I looked like every other rig over the side. It seemed the big action was happening at the front of the boat and the back of the boat. Those of us in the middle were getting some hits but, at least for me, not enough.
I could not figure out how I was going to make myself stand out. How could I make a stripped bass strike my bait and not the other 19 hanging out at the bottom of the Atlantic Ocean. They were simply hitting the first one they came to.
So tell me, how are you as a real estate agent making yourself stand out? Are you just one more in a long line who have gotten their license and are hoping to get noticed? Believe me that is not the way to reach success. I came home with a great tan, great attitude and no fish.
With 90% of people beginning their search online you really need to set the right "bait" to catch those buyers.
Good fishing to all of you!