THERE ARE NO MAGIC WORDS. THE KEY TO MARKETING IS CONSISTENCY...

Hi Ken -- I agree that consistency is key. But, Karen's focus on letting people know the benefit she brings to them is very smart.

Consitency is the key in marketing and lead generating! 

Ken - that is great that she found something that works for her. I will still have to agree with you that consistency is the name of the game.

Hi Ken,

The best marketing piece not sent out consistently, won't work....

Trudge on, focus, consistency wins every time!

Best regards,

Ken,

I agree that the only silver bullet in this arena is consistency and to treat others as you would like to be treated.

Hi Ken, I agree that consistently providing "something" is what works over time, but variety is the spice of life and that "something" needs to consistently catch attention.  Its helpful to me to have ideas that work for someone shared so I can develop that "something" for my area.  In this case, it certainly does not hurt to remind people what will be done for them. Nice to know it got results, too!

Ken, I think the key is consistancy and the funds to be consistant in what you do.

I agree and that has been my biggest problem fiding the time to be consistent.  I think I am going to get my wife to help me some this year once the kids get back in school.