Add Outside Content - What's Your Opinion?

By
Real Estate Agent with RE/MAX Andrew Realty Serfvices

There are a lot of websites that offer you widgets, an easy way to cut and paste a few lines of code, to add content to your website or blog.

HGTV's real estate widgets

 

 

 

 

 

  • HGTV's real estate portal FrontDoor has just announced 4 free real estate widgets that feature articles and videos from popular shows like Designed to Sell.

 

What do you think?  Do you add content created by other people to your blog or do you prefer to keep your content hyper local and create it all yourself?

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Rainmaker
165,790
Jill McTague
RE/MAX Andrew Realty Serfvices - Medford, MA
DebOnTheWeb & Associates - Medford, MA Real Estate

Thanks for your comments Aaron and Adam

You're absolutely right Catherine, to be picky about which widgets to use.  Another thing to keep in mind is the more widgets you have on a page, the longer it will take for your site to load.

Jul 05, 2010 01:00 AM #7
Rainer
62,203
Lexi & Jordan Ostlund
RE/MAX Professionals - Gillette, WY

We are new to blogging and will have to check out these widgets.  It seems that using such content would be good for a supplement in your blog but you wouldn't want to rely on it for all of your blogging topics/info.

Jul 06, 2010 07:45 AM #8
Rainer
62,203
Lexi & Jordan Ostlund
RE/MAX Professionals - Gillette, WY

We are new to blogging and will have to check out these widgets.  It seems that using such content would be good for a supplement in your blog but you wouldn't want to rely on it for all of your blogging topics/info.

Jul 06, 2010 07:45 AM #9
Rainmaker
165,790
Jill McTague
RE/MAX Andrew Realty Serfvices - Medford, MA
DebOnTheWeb & Associates - Medford, MA Real Estate

Hi Lexi and Jordan.  I'm glad that you've decided to blog.  It's a great way to help educate people and expand your business.   Check out the widgets, but you're absolutely right - use them as a supplement to your own info.

Jul 06, 2010 07:54 AM #10
Rainmaker
101,632
Matthew Naumann
Exit Realty Charleston Group - Goose Creek, SC
Goose Creek, SC Real Estate Agent

Deb,

Great Post. Great comments and I agree, what's the point of a widget if it takes your traffic away from your website.

Thanks for sharing,

Matt Naumann

Jul 14, 2010 01:45 AM #11
Rainmaker
165,790
Jill McTague
RE/MAX Andrew Realty Serfvices - Medford, MA
DebOnTheWeb & Associates - Medford, MA Real Estate

my pleasure Matt!

Jul 14, 2010 01:53 AM #12
Rainmaker
182,095
Sara Bonert
Zillow - Atlanta, GA
Real Estate Internet Marketing

Hey Deb - Thanks for the mention in the post.  I wanted to add a couple things in response to wanting to keep someone on your site. 

First the point of widgets is to keep them on your site.  Imagine you are on Realtor A's sites, searching for homes and finding what you need.  Then the person wonders what mortgage rates are going for these days.  If the data is right there, then there isn't a need to leave to go to another site to go find out.  The click through rate on widgets is really quite low, because the core data of what the person is interested in seeing is usually surfaced right there.

Secondly, with the Zillow widgetsyou get co-branding.  This means that if the person does indeed click off the widget, your information (photo, contact info, web address, and link back to your site) stay with the person across the top of the page the entire time they are surfing Zillow.  Here is an example of what that looks like.

Jul 26, 2010 03:21 AM #13
Rainmaker
165,790
Jill McTague
RE/MAX Andrew Realty Serfvices - Medford, MA
DebOnTheWeb & Associates - Medford, MA Real Estate

Thanks for giving us Zillow's point of view Sara.

Jul 26, 2010 11:04 AM #14
Rainer
4,589
Justin Bowers
SeattleSavvy.com - Seattle, WA

ha!  first off, most widgets that are feeding data from another source are giving you no credit for content whatsoever.  so, if you're using a widget as a way to just fill space or supplement time, than it's just there filling space or supplementing time. 

on a side note, regarding the zillow hate.  that's terrible that you feel you're losing customers to zillow because they have a kick ass technology.  i gotta say, i'm with sara!  if a customer wants something, they're either gonna get it from you, or not from you.  so, not sure how that's zillow's point of view.  i could see how it would be zillow's point of view if you were able to provide that functionily yourself deb, and then zillow came around and convinced sara that thiers was just way better than yours.

can certainly tell ur old school.  in fact, this whole post really isn't a post is it?  i bet you just post this just to do a "blog post" and that you're not the last bit interested in what people have to say about widgets at all.

smoke and mirrors.  haha.  old real estate agents are cute like that tho.  makes it easier for us young bucks.

Jul 26, 2010 07:15 PM #15
Rainmaker
165,790
Jill McTague
RE/MAX Andrew Realty Serfvices - Medford, MA
DebOnTheWeb & Associates - Medford, MA Real Estate

Hi Justin - the great thing about blogging and comments is everyone is allowed to have their own say.  Thank you for taking the time to give me your opinon.  The consistent thread is that widgete are good to use to suplement your own information but can't take the place of your own content.

Jul 26, 2010 11:55 PM #16
Rainer
8,948
Ray Grau
PropTrackr - Littleton, CO

I think Sara nailed it when she stated how to use the widgets to inform and educate your potential clients. Keeping them on your site is key, if you can use tools to make your clients happy why not. 

If you do the "heavy lifting" for you clients they will be happy to return to your site because they know they can locate everything they need in one place. Shop in a box!

You have to make sure that the "widget" is useful to your clients.

Aug 03, 2010 05:22 AM #17
Rainer
12,361
Janine Elkhoury
RE/MAX Legacy - Woburn Real Estate - Woburn, MA
Woburn Real Estate Agent

You may or may not use widgets but for people whoi hate writing and updating sites widgets are a good way to keep your website uptodate and delegating the task to a free assistant.

Aug 03, 2010 04:53 PM #18
Rainmaker
165,790
Jill McTague
RE/MAX Andrew Realty Serfvices - Medford, MA
DebOnTheWeb & Associates - Medford, MA Real Estate

I think you summed it up best Ray, the widget must be useful to people viewing your website.  Janine, just make sure you still have some original content on your site as well.

Aug 03, 2010 10:54 PM #22
Rainer
71,671
Jennifer Pirkle
Harvest Realty 678-617-0715 - Dawsonville, GA
Dahlonega, Dawsonville, Cumming, GA

I love the Zillow widgets and find them very useful.

Aug 18, 2010 01:05 PM #23
Rainmaker
165,790
Jill McTague
RE/MAX Andrew Realty Serfvices - Medford, MA
DebOnTheWeb & Associates - Medford, MA Real Estate

Thanks for sticking up for Zillow Jennifer. I don't understand why so many agents dislike the site.

Aug 18, 2010 11:35 PM #24
Rainmaker
437,339
Catherine Ulrey
Keller Williams Capital City - Salem, OR
Equestrian and Acreage Property Specialist

I think the widgets are great, but if they take the consumer to another site, you have lost them!

Aug 21, 2010 06:05 PM #25
Rainmaker
76,921
Nathan Strauch
Hot Shots Digital (HotShotPros.com) - Denver, CO
Colorado Real Estate Photography & Video

A agree with Catherine.  It's very important to keep your contact on your pages.  I prefer the widgets that run within your site whenever possible.

Aug 24, 2010 09:54 AM #26
Rainmaker
131,486
Shelley Rowton
Move To Realty - Austin, TX
ABR, RSPS - (512) 507-5779 MoveToRealty of Austin

I only want to add widgets that are going to add value to my site and give pertinent information to my reader.  And I most certainly want them to open in a new tab/screen.  We need our site to remain open in the readers window!

Aug 25, 2010 07:14 AM #27
Rainmaker
165,790
Jill McTague
RE/MAX Andrew Realty Serfvices - Medford, MA
DebOnTheWeb & Associates - Medford, MA Real Estate

Thanks for your input Catherine and Strauch.

Shelley - I don't mind putting widgets directly in my site.  I'd rather embed widgets in my site than have them open in a new tab or window.

Aug 25, 2010 08:03 AM #28
Rainmaker
88,223
Kathleen West
Trademark Realty Group of Palm Coast - Palm Coast, FL
Flagler County & Palm Coast Realtor

I like the videos that are offered by reputable services like Frontdoor.  I actually added a widget from HULU that feed HGTV episodes in just as a test.  Real Estate Radio from NAR is a great widget to have in my opinion.  The Trulia and Zillow widgets I am always skeptical of because I don't truly trust the data.

Sep 04, 2010 01:56 AM #29
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DebOnTheWeb & Associates - Medford, MA Real Estate
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