My friend Christie is a school nurse at a San Diego County middle school. The school receives all sorts of food donations, but does not have a kitchen or permission to prepare food on site. A few months ago, they received a donation of 140 bags of Hershey's semi-sweet chocolate chips. After seeing the boxes lying around the school for awhile, she decided to take matters into her own hands. She donated the bulk of the chips to a local food pantry, and then saved a few bags for a local block party.
At the block party, each family was supposed to use the chips to prepare some exciting chocolate chip treat. I decided to use my two bags and follow the traditional recipe-doubling it, of course.
If you do not have a baker's kitchen and baker's equipment, you may not be able to successfully double the recipe. I didn't realize that my Kitchen-Aid mixer was too small to handle all of the batter. I didn't realize that I did not have enough cookie sheets for ninety-six cookies. I didn't realize that I did not have the arm strength or the patience to make almost 100 beautiful cookies.
The whole idea sounded great (and yummy) when I got started. But, in my efforts to be super-efficient and double the recipe so that we would have cookies for years to come, I was foiled. I made a huge mess. I had to use and reuse the cookie sheets, and the oven was on for hours. At the end of the whole project, I asked myself, "Was it all worth it?"
Well, the cookies came out pretty well. But I did learn a lesson: sometimes in an effort to save time, we are actually cutting off our noses to spite our face. I thought that I might as well make 96 cookies, since I was already making 48.
Sometimes when I try to double up on my marketing efforts or multi-task to be more efficient, I seem to spread myself too thin. I do not end up putting my best efforts into my work-in the same way that my cookie experience kind of died a slow death.
There's a limit to the number of listings my team can handle, the number of short sales we can negotiate. If we take on too many, then we are spreading ourselves too thin. We are not able to provide the level of service that our clients expect. We are not able to provide the kind of service that we want to provide. Doubling up on the number of listings we take on does not always mean that we double the number of closings just as doubling the chocolate chip cookie recipe did not quite yield the chocolate chip cookie experience that I had hoped.