What Makes You Different?

I was called on by a company last week wanting to sell me Internet leads. During his presentation he told me about his exclusive leads, how great his company was at producing leads, how long they had been in marketing, what great minds they had working on their campaigns and that they could provide me with all of the leads I could possibly handle.

Once he had finished spilling his beans, I paused for a minute and then said "Jeff, what you've just told me is the exact same pitch every other lead provider gives. Now, tell me what makes you different from the rest?" As usual, Jeff went back through his talking points and my mind wandered. Unfortunately, for Jeff, he couldn't give me a single reason why his company was a better lead source than any other.

When I turn that same question around on my business, I've always felt that I could give 9 reasons that set us apart. These are what I believe makes us different from other mortgage companies, and those differences are what makes us special.

With that in mind, I put together a short video that highlights 2 of these areas; I'm working on several shorter videos right now that cover the rest. I can't think of a better place to premier this video, and the others, than on Active Rain. If you can spare about 8 minutes, watch the video below and let me know what you think.



If you'd like to discuss what Affinity Mortgage could do for you, whether you're an agent, a builder or a consumer; please don't hesitate to contact me!