SOCI@L : Review of Chapter 1

By
Real Estate Agent with Liberty Homes RS-#62825

Chapter 1:  Your Brand and Online Image

A review from the ebook....Soci@l The Official RainCamp Guidebook, by Ben Kinney

And inspired by:  Let's get Soci@l - Win a FREE IPAD

Ah, yes.  Right off the bat in the first paragraph of this chapter I was reminded of my own father who treasured and valued his reputation. HIS GOOD NAME was the most important part of his beliefs and I truly believe that with this value instilled in my very self it fanned out to each and every part of my life.

INCLUDING ONLINE....

Our legacy online was a reminder of something I'd written a couple of years ago when I wanted to project to the ‘world' that our written words were not only going to be our legacy with family, friends and peers but to all who read my writing.....online.  If we don't want to regret a past action...then we think before we speak (another philosophy my dad tried to instill) so the same goes for what I write online. Think before I pound the keyboard.

Three key questions for an "ONLINE" brand:

  • Does your offline personality match your online social media profile?  My answer:  In the beginning I couldn't decipher who was ‘real' or not. Especially when the negative bantering started.  After awhile it didn't matter anymore. What mattered was the way I projected myself and that my personality offline is the same as online. I learned.
  • Do the images and videos found online represent your ideal brand?  My answer:   They all represent me..the person...the human being  that you will meet and say, "Yup, she's just like that".  Okay...so I use a little photoshop for the laugh lines.... Lol.
  • Do my online profiles allow me to relate to my target market or target audience?  My answer:  .....Let me get transparent for a minute (I start out like that on my About Sally page) .... And go on to target my audience with who I am and what I do......with personality between the written words.

He says that these questions give us a starting point as we begin to mold our image online.  I do believe he's right!   Now I need to work on a more personal touch to my profile ....I have a some but after reading this chapter I feel that revamping my online image with a fresh new ‘look' may be just what I need.

Ah....the political and religious views.  I like this guy. If writing about topic such as this....be prepared for the consequences....or don't do it at all. I'll keep on the path of don't as all I've seen online is a bunch of negative outcries and forcing views when those topics come up. 

Chapter 1: Your Brand and Your Online Image

IS the most important part of the book. The beginning chapter for a book filled with quality content for an outstanding read on how to get up off your behind and grow with the changing times. Be REAL. Be Soci@l. I chose to keep my personal and business profiles all in one. I have only one Facebook and one ActiveRain and one anything. It's me...and how he states that ‘what is created and shared online can affect your image and your brand' hold true.

READ ON!

~~~~~~~~~~~~~~~~~~~~~ 

Image and Required Disclosure: This blog post is a review of Soci@l: Attract Friends, Followers and Connections to Your Business. Soci@l is a free download written by Ben Kinney in conjunction with ActiveRain and Jay Papasan. In exchange for downloading the free copy of Soci@l and writing this review, I have a chance to win a free iPad and I'm getting 2000 ActiveRain points.

Download a free copy of Social here and find out how you can have a chance to win an iPad and be guaranteed 2000 ActiveRain points.

~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~

Celeste "Sally" Cheeseman is a Realtor-Associate with Century 21 Liberty Homes in Mililani, Hawaii. With a sharp understanding that a listening ear is the key to a client's needs  she serves all Hawaii Home Buyers and Sellers on the island of Oahu (Honolulu County) including all Hawaii Military Relocating to Hawaii, Hawaii Retirees, Hawaii Job Transfers and Hawaii Residents.

Website: www.hawaiihomesmarket.com

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Celeste "Sally" Cheeseman  is a Realtor-Associate® and Certified Residential Specialist (CRS) with Century 21 Liberty Homes in Mililani, Hawaii. With a sharp understanding that a listening ear is the key to a client's needs  she serves the island of Oahu (Honolulu County) and all Hawaii Military Relocations, Hawaii Retirees, Hawaii Job Transfers and Hawaii Residents, Home Buyers and Sellers.

 

 © 2007-2015 Celeste "Sally" Cheeseman's

Hawaii Real Estate and Relocation Blog.

All rights reserved.

     

 


 

 

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Show All Comments
Rainer
209,034
Kymberly Caldwell-Muniz
(909) 973-0410 - Fontana, CA
TCR Group Keller Williams Realty Rancho Cucamonga

Hi Celeste, this is such a great book. Thanks for the information I am finishing up the first chapter.

Jun 29, 2010 08:15 AM #1
Ambassador
1,092,075
Celeste "SALLY" Cheeseman
Liberty Homes - Mililani, HI
(RA) AHWD CRS ePRO OAHU HAWAII REAL ESTATE

No problem Kymberly... great info ...great book ...and wish I could go to Raincamp!!!!

Jun 29, 2010 08:16 AM #2
Rainmaker
159,631
Deborah "Dee Dee" Garvin
C2 Financial - San Diego, CA
C2 Financial

Sally, It is a really good book and full of great ideas...I had to print it out so I can read, make notes and read over and over.  There is far more value in the book than I could absorb in one reading.  Your review is very, very good and I particularly enjoy how you have woven your personality and style into the review.  Thanks for posting!

Jun 29, 2010 08:40 AM #3
Ambassador
3,722,026
Patricia Kennedy
RLAH Real Estate - Washington, DC
Home in the Capital

Sally, and it's so easy to get!  Just download it!  I've just started it. 

Jun 29, 2010 08:50 AM #4
Ambassador
1,092,075
Celeste "SALLY" Cheeseman
Liberty Homes - Mililani, HI
(RA) AHWD CRS ePRO OAHU HAWAII REAL ESTATE

Deborah:  And that's what it's all about...the personality behind the words..the people behind the words!

Hey Pat....SO EASY! 

Jun 29, 2010 09:01 AM #5
Ambassador
1,514,247
Renée Donohue~Home Photography
Savvy Home Pix - Allegan, MI
Western Michigan Real Estate Photographer

I like the review, I am going to have to download Social soon!  I still haven't done it.  I have seen you on facebook, you have social networking nailed and people like me - like you for the way you are

Jun 29, 2010 09:30 AM #6
Ambassador
1,544,185
William Johnson
Retired - La Jolla, CA
Retired Real Estate Professional

Woo Hoo,

Oddly we both came to the same conclusion on this point: "Now I need to work on a more personal touch to my profile ....I have a some but after reading this chapter I feel that revamping my online image with a fresh new ‘look' may be just what I need".

I was thinking to revamp much of profile and I need to get a start on it. I have too many of my accomplishments and not nearly enough of my thinking and actions I take for the principals. I need to better answer the question " What's in in it for them. And to be clear, they care nothing about my designations. "

A very good review and you made it  all the more personal.

Jun 29, 2010 10:16 AM #7
Rainmaker
649,113
Susan Mangigian
RE/MAX Preferred, West Chester, PA, RS152252A - West Chester, PA
Chester & Delaware County Homes, Delaware and Ches

Thanks for the review.  I have actually come to dislike political posts so much that I have stopped reading some folks who I like very much as people, but who's political ideas are so different and so overbearingly reiterated that I can't stand to read them.

Jun 29, 2010 11:17 AM #8
Ambassador
2,091,013
Barbara-Jo Roberts Berberi, MA, PSA, TRC - Greater Clearwater Florida Residential Real Estate Professional
Charles Rutenberg Realty - Clearwater, FL
Palm Harbor, Dunedin, Clearwater, Safety Harbor

Sally - thanks for the tip, this is something I have now put on my list of books to read!

Jun 30, 2010 08:34 AM #9
Ambassador
1,092,075
Celeste "SALLY" Cheeseman
Liberty Homes - Mililani, HI
(RA) AHWD CRS ePRO OAHU HAWAII REAL ESTATE

Barb:  I got the ebook when I bought the Shift book...and never got around to reading until Bob forced us by putting up that contest lol

Susan: You and me both......

Hi William!  Thanks William...I learned early of to do something personal with my profile...now I have to update it badly :) :)(

Renee: You see..that's why I love you too :)

Jun 30, 2010 03:20 PM #10
Rainmaker
516,588
Russell Lewis
Realty Austin, Austin Texas Real Estate - Austin, TX
Broker,CLHMS,GRI

Sally, I've downloaded the book but have yet to turn a page. Your overview is excellent and has inspired me to start reading! Have a great July 4th!

Jul 01, 2010 01:15 AM #11
Ambassador
712,619
Karen Crowson
Coldwell Banker Residential Brokerage - Rancho Bernardo, CA
Your Agent for Change

I'm with you Celeste.  Just one personality comes through.  It would be WAY too much work to try and maintain two personas.  And easy to slip into the alternate one!  Be real - it's easier and more valuable to our clients.

Jul 02, 2010 02:13 AM #12
Ambassador
535,281
Jason Sardi
Auto & Home & Life Insurance throughout North Carolina - Charlotte, NC
Your Agent for Life

Happy 4th, Sis.

I've been reading some of the reviews on the book and it seems to be a relevant & good read.  And I like the fact that he mentioned political and religious views, as that will always be a hot topic.  For me, I don't mind and it usually (with the exception of a handful) doesn't alienate me from people.  Though I can fully I understand why one would avoid it all together.

Jul 03, 2010 05:06 AM #13
Rainer
321,367
Russel Ray, San Diego Business & Marketing Consultant & Photographer
Russel Ray - San Diego State University, CA

Reminds me that I need to finish my review that I started a week ago. I'd like to win the iPad so that I can donate it to one of my favorite charities.

Jul 03, 2010 01:57 PM #14
Ambassador
1,092,075
Celeste "SALLY" Cheeseman
Liberty Homes - Mililani, HI
(RA) AHWD CRS ePRO OAHU HAWAII REAL ESTATE

Russel: Well, that's nice of you... I'd give mine to the grandson I adopted...

Jason: Hey buddy.....so when is the day?

Karen: I know right?

Good deal Russell....get on the bandwagon!

Jul 03, 2010 03:33 PM #15
Ambassador
535,281
Jason Sardi
Auto & Home & Life Insurance throughout North Carolina - Charlotte, NC
Your Agent for Life

We will email you shortly.  Few more weeks... :)

Jul 09, 2010 03:00 AM #16
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