Chapter 1: Your Brand and Online Image
A review from the ebook....Soci@l The Official RainCamp Guidebook, by Ben Kinney
And inspired by: Let's get Soci@l - Win a FREE IPAD
Ah, yes. Right off the bat in the first paragraph of this chapter I was reminded of my own father who treasured and valued his reputation. HIS GOOD NAME was the most important part of his beliefs and I truly believe that with this value instilled in my very self it fanned out to each and every part of my life.
Our legacy online was a reminder of something I'd written a couple of years ago when I wanted to project to the ‘world' that our written words were not only going to be our legacy with family, friends and peers but to all who read my writing.....online. If we don't want to regret a past action...then we think before we speak (another philosophy my dad tried to instill) so the same goes for what I write online. Think before I pound the keyboard.
Three key questions for an "ONLINE" brand:
- Does your offline personality match your online social media profile? My answer: In the beginning I couldn't decipher who was ‘real' or not. Especially when the negative bantering started. After awhile it didn't matter anymore. What mattered was the way I projected myself and that my personality offline is the same as online. I learned.
- Do the images and videos found online represent your ideal brand? My answer: They all represent me..the person...the human being that you will meet and say, "Yup, she's just like that". Okay...so I use a little photoshop for the laugh lines.... Lol.
- Do my online profiles allow me to relate to my target market or target audience? My answer: .....Let me get transparent for a minute (I start out like that on my About Sally page) .... And go on to target my audience with who I am and what I do......with personality between the written words.
He says that these questions give us a starting point as we begin to mold our image online. I do believe he's right! Now I need to work on a more personal touch to my profile ....I have a some but after reading this chapter I feel that revamping my online image with a fresh new ‘look' may be just what I need.
Ah....the political and religious views. I like this guy. If writing about topic such as this....be prepared for the consequences....or don't do it at all. I'll keep on the path of don't as all I've seen online is a bunch of negative outcries and forcing views when those topics come up.
Chapter 1: Your Brand and Your Online ImageIS the most important part of the book. The beginning chapter for a book filled with quality content for an outstanding read on how to get up off your behind and grow with the changing times. Be REAL. Be Soci@l. I chose to keep my personal and business profiles all in one. I have only one Facebook and one ActiveRain and one anything. It's me...and how he states that ‘what is created and shared online can affect your image and your brand' hold true.
Image and Required Disclosure: This blog post is a review of Soci@l: Attract Friends, Followers and Connections to Your Business. Soci@l is a free download written by Ben Kinney in conjunction with ActiveRain and Jay Papasan. In exchange for downloading the free copy of Soci@l and writing this review, I have a chance to win a free iPad and I'm getting 2000 ActiveRain points.
~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~ Celeste "Sally" Cheeseman is a Realtor-Associate with Century 21 Liberty Homes in Mililani, Hawaii. With a sharp understanding that a listening ear is the key to a client's needs she serves all Hawaii Home Buyers and Sellers on the island of Oahu (Honolulu County) including all Hawaii Military Relocating to Hawaii, Hawaii Retirees, Hawaii Job Transfers and Hawaii Residents. Website: www.hawaiihomesmarket.com
Celeste "Sally" Cheeseman is a Realtor-Associate with Century 21 Liberty Homes in Mililani, Hawaii. With a sharp understanding that a listening ear is the key to a client's needs she serves all Hawaii Home Buyers and Sellers on the island of Oahu (Honolulu County) including all Hawaii Military Relocating to Hawaii, Hawaii Retirees, Hawaii Job Transfers and Hawaii Residents.