Need Suggestions On How Do I Get Buyers Into a Home

Real Estate Agent with Real Estate One

The SE Oakland County market is definitely a Buyers Market.  There is in excess of a one year supply of homes presently on the market is the small town of Royal Oak.  I know this is where my problem starts.

 I have a small 3 bedroom 1 bath ranch that looks very nice on the outside but is outstanding on the inside.  Granite counters, etc.  The home is also on a main street.  The home is priced right (priced less than comparables not on main streets)  but I still can't get showings and Open Houses have been less than fruitful.  In fact I just got back from one where no one showed up. 

I know I have to get potential buyers inside the home to see the awesome interior but with so much on the market I think the vast majority of potential buyers are bypassing the homes on the main streets because there is sooo much on the market they do not have to consider these homes.  They can always find one that meets their needs and is not on a main road.

 I need your suggestions on how to get prospective buyers inside.  I know that once they see it, it will get sold.  Any suggestions would be greatly appreciated.

Comments (4)

Bill Cherry, Realtor - Dallas, TX
Broker & Wealth Coach

You need a virtual tour if the interior is awesome.  You also want to make sure the house is on Craigslist, and keep entering it every few days.  It's free.  I have also had pretty good luck with homes I've listed on ebay.

Send a postcard to everyone on your mailing list that says nothing but invites them to see the awesome virtual tour of the house at xxxx site, then asks them to help you think of someone who will love this house.

That one bathroom would be a killer around here, but perhaps it's not a big deal in California. 

Open Houses don't sell the house you've got open.  They are normally of no value at all to the seller, and are a marginal value to the Realtor and only because he could actually get a few serious lookers who don't have a buyer's rep working for them.  That's rare.  Getting no one to show up at an open house isn't unusual in my experience, regardless of the pre-advertising, etc.


Aug 12, 2007 09:19 AM
Shannon Lefevre
John R. Wood Properties - Naples, FL
Shannon Lefevre, PA Your Naples Smart Girl

It sounds like you listed an oyster...well almost it's not ugly on the outside but it's not as great on the outside as it sounds on the inside.  2 sure fire ways...increase the listing commission or add a big's cheaper than doing a full on price reduction and let's face it...agents aren't selling as many homes right now so the ones that are still selling will want every nickle they can get. 

Aug 12, 2007 09:23 AM
Dan Forbes
Bradenton, FL

Our market is similar. Here's what I tell sellers:

1. Your home must be the Obvious Best Value when it comes to price.  Buyer's are savvy about price today and are looking for a good deal.  Price it BELOW, way below the competition.

2. One a scale of 1 to 10 with 10 being model perfect, your home must be a 10.  Curb appeal, condition, and showability is utmost.

3. Pay a competitive commission. Whatever seems like the normal rate, raise it.

Aug 12, 2007 09:30 AM
Mike Sher
Max Broock Realtors - Bloomfield Hills, MI

Think it is time for you to post another blog.



Sep 13, 2008 12:33 PM