"You can easily judge the character of a man by how he treats those who can do nothing for him." - James D. Miles
I just had a couple of conversations this morning that left me disturbed. Before I elaborate, please let me ask a simple question: As a real estate professional, are you in the business of helping people?
Both conversations this morning hit a topic that is coming up more and more: Real estate pros who not only don't want to be bothered with lower-priced properties, they don't lift a finger to help these people.
The best agents I work with handle short sales, distressed properties, the whole works. It reminds me of something taught in the very first sales seminar I went to 20 years ago:
The difference between the successful person and the unsuccessful person is they both hate the same things, but the successful person is willing to do those things while the unsuccessful person is not. So that house is only going to sell for $60,000 and you "don't want to be bothered with it." That person has friends, too, and negative words spread much faster than positive words.
Treat these clients the way you would want to be treated if you were in their shoes. Imagine yourself needing help and finding nothing but a bunch of people shrugging their shoulders because you're not worth enough money to them.
I understand that lower priced properties, short sales, etc. aren't worth the same commission as that $500,000 potential listing that has you drooling, but would it kill you to help those people by at least referring them to an agent who is willing to help them? They're all over the place. I talk to them every day and they're usually the best ones out there:)
How much you truly care about people will ultimately show in your actions. Actions speak louder than words...and spread twice as fast.
For creative marqeting solutions and vocabularian witicisms, visit me anytime at www.marqeteer.com.