Just finished a webinar sponsored by Realtor.com where Nik Nik was the featured speaker. As a relative newbie for social media, it was very informative and really opened my eyes to the growing possibilities for the future. If you ever have the chance to listen in for her training, it is a MUST to be in the game. She ROCKS!!
Now more than ever real estate twits are working twice as hard. Do you really have time to tweet all day while you’re showing 18 houses, writing multiple contracts, and consulting with your clients? If you do, great…don’t bother reading the rest of this article. The Real Estate Tweet Plan is only for twits looking to organize and better balance social media marketing strategies.
RE TWEET PLAN DISCLAIMER: This plan may work great for those with little time in their day to tweet. But for some, taking time to organize tweets may actually be more time consuming that just tweeting off the cuff. This is NOT a plan for spontaneous tweeters and those of us that have adopted Twitter as a member of the family. This plan is for twits that want to tweet but are finding it hard to do so during their work day. Just remember, this is one Real Estate Tweet Plan example, what does yours look like?
Real Estate Tweet Plan created for @RENonna:
(1) Choose Twitter Check-in Times - @RENonna checks in with Twitter every morning with her coffee from 6:30-7:00am and every evening after dinner with her glass of red wine from 7-8pm. During those times, she (1) learns about her followers and chooses to follow back or not, (2) selects new followers she’s interested in and can learn from, (3) updates her tweetlists, (4) looks for helpful resources/media, (5) schedules her Daily 5.
(2) Start w/ your Daily 5 - @RENonna’s Daily 5 (which are her interest & expertise topics) include: (1) short sale advice & tips, (2) Pleasanton (local) events, (3) seasonal homeowner tips, (4) great buys (deals uncovered while previewing), and (5) weekender attractions. Other real estate specific topics could include: neighborhood stats & info, local tax and legal updates, credit tips and advice, etc.
(3) Make a Tweetlist(s) - @RENonna creates a list of pre-planned tweets that she will either sporadically tweet or schedule throughout the day. Here’s her Tweetlist for a given day:
Tweet 1: Short sale tip: Remember to consult with your CPA - could make the difference between a tax consequence, or not.
Tweet 2: Pleasanton Holiday Food Drive, donations of non-perishables can be made here: http://budurl.com/tat5.
Tweet 3: Winter Weather Tips for Maintaining Curb Appeal: http://budurl.com/bjvl
Tweet 4: Local steal found on tour! Pleasanton charmer- 1234 Rose Ave, 4 bd 3 ba, 2450 sqft, .25 acre lot, walk to downtown, bank-owned $325,000!
Tweet 5: Ice skating in downtown Walnut Creek begins this weekend, check here for details: http://budurl.com/erdd
(4) Schedule Tweets – Keep your tweetlist at your desk or on you if you’re mobile. If you don’t want to manually tweet, use Tweetlater or Twuffer to schedule your tweets. Schedule them for time periods you will be focusing on work tasks only (or if you are on a business trip, vacation, etc). For example, @RENonna set up her Daily 5 to be tweeted from Tweetlater at: 9:00am, 10:30am, 1:15pm, 2:30pm, and 4:15pm. @RENonna also created Bud URLs for all the resource links she shares so she can track her follower activity. If she notices that she’s not getting much local traffic from the morning tweets, then she may choose to schedule more tweets in the afternoon.
(5) Create an auto-welcome message - @RENonna would like to personally review and choose her followers. But she won’t be able to do that working in the field showing homes most days. So she plans to investigate her new followers during her Twitter Check-in times. In the meantime, she would still like to send a basic ONE-TIME “thanks for following” or “welcome” message to her new interested party. So @RENonna composed a welcome message, “Thanks for following me. Nice to meet you, virtually!” and set it up as an auto-welcome message from Tweetlater to all new followers. NOTE: @RENonna is only sending a quick welcome message, NOT auto-following back. She waits until she can personally review new follower profiles, Websites, updates, etc. to make her choice on whether to follow back or not. OFF THE HOOK: Instead of just creating an auto message…include a “Welcome Video”.
(6) Supplement w/ spontaneous Tweets – In between your scheduled pre-planned Tweets, you may find yourself with an occasional opportunity to conversationally tweet. Do it! Or if you have an experience or current event that you want to share, by all means, share away. You can also use your Twitter Check-in times to converse and share your most recent thoughts, ideas, ramblings, or happenings. The point is, when you can and want to share, get back in the Twitter conversation. Twitter will be there…most times.
ONE LAST TIP: Be sure to aggregate your Tweets on your real estate blog and other social profiles. (my example)You can get more mileage out of your Tweets by sharing them beyond the Twitosphere –with your blog readers and other networks (Facebook, FriendFeed, etc.).
This post is dedicated to Jeremy Blanton...who never gives up! Seriously! You rock!