Concord Homes For Sale- Selling Your Concord Home In A Competitive Market. Part 1

Real Estate Agent with Sellstate Next Generation BRE#01271023 NMLS#1085627


 Concord CA


Concord Homes For Sale- Selling Your Concord Home In A competitive Market. Part 1

How to Set Your Asking Price So You Can Get Top Dollar For Your Home

If you're thinking of selling your Concord, CA home in the near future, educating yourself about this highly competitive market and what it takes to get a home sold can mean the difference between making a profitable transaction (more money in your pocket) or a miserable one (less money, lots of headaches and hassles).

Through my experience I know the reasons people do not buy, as well as the reasons they do. For example, the most recent sales data (which is 2 years old) shows that the average buyer looks at 15 homes before deciding which one to purchase. That means your home is competing against 14 other homes for sale. In order for you to sell your home for the most amount of money, in the shortest period of time with the fewest headaches and hassles, you need to have a game plan that focuses on 3 main components: Price, Condition and Marketing. I will be discussing Condition and Marketing in later posts, today we are going to focus on How to Set Your Asking Price So You Can Get Top Dollar For Your Concord CA  Home.

When you decide to sell your Concord CA home, setting your asking price is one of the most important decisions you make. Depending on how a buyer finds your home, price is often the first thing he or she sees, and many homes are discarded by prospective buyers as not being in the appropriate price range before these homes are given a chance to be shown.

Your asking price is often your homes "first impression", and if you want to realize the most money you can from your homes sale, it is imperative that you make a good first impression.

Because this is not as easy as it sounds, your pricing strategy should not be taken lightly. Pricing too high can be as costly to you as pricing too low. Taking a look at what homes in your neighborhood have sold for is only a small part of the process, and this on its own is not nearly enough to help you make the best decision.


In preparation of this article, I spoke with 3 appraisers to find out how they determine the value of a home. While each appraiser had a unique way of describing what they do and how they do it, it really boiled down to 5 variables:

  1.      The average price per square foot that comparable homes have sold for in the last 90 days.
  2.      The average price per square foot that comparable homes have went under contract for in the last 30 days.
  3.      The average price per square foot that comparable homes that are currently for sale
  4.      The condition of the house.
  5.      The current market conditions of the real estate market. 


It is unwise to assume that a higher asking price will net you a higher selling price. In fact, often this equation works in reverse if you're not paying attention to what the market is telling you. Something to consider when pricing your home is that the first 30 days of a listed home being new to the market brings the highest amount of interest and showings.

Pricing your home correctly is the first step in selling your Concord Home In A competitive market. Bear this research in mind when you set your asking price.

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Kevin Dwyer, 707-704-9250,

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Kevin Dwyer | 858-926-3352

Urban Financial of America





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