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Selling your home? Tell a story.

Reblogger
Real Estate Agent with Palm Properties FL# SL3323876

Sellers, here is an excellent way to get the buyers to KNOW what is special about your home and why they should consider buying it.  "Tell a Story" about why you selected your home and ask your agent to include it in the marketing material.  Read more below provided by Lori Cain a real estate agent in Oklahoma.

Original content by Lori Cain License #142914

Selling your home? Tell a story.

A Realtor who kindly mentored me once told me that when I was writing about a listing, "Tell a story." I didn't get exactly what he meant until I started keeping up with what he was writing about his listings.

Home Seller's Journal

Now, I give my Sellers a questionnaire of sorts to fill out. What do you like most about your home? What will you miss most? What are your best memories here?

You would be surprised what Sellers write, and they do write from their hearts. I can write all day long about the hardwood floors, high ceilings and updated electrical. But, I don't know your house like you do.

Yes, Buyers will enjoy reading that your family picks 3 bushels of pecans from your pecan trees each spring or that a certain type of bird that you can see from your back patio visits each May. They'll enjoy knowing that family meetings were held in the kitchen where you could snack and debate and seat everyone involved. Out of state buyers will be relieved to know where you go when under a tornado watch.

Selling your home? Tell a story.

I also include information the new home owners will need such as which days the trash and recycle are picked up and where to vote, where the school bus stops and where the neighborhood association meets.

I think ONE key of attracting home buyers is making them feel welcome -- letting them SEE themselves living there, making memories similar to those you've enjoyed.

So, don't be afraid to get personal. Tell a story about your home for sale and your fond memories there.

Lori is a residential Realtor with Chinowth & Cohen Realtors serving the greater Tulsa area, and specializing in midtown Tulsa real estate. Please visit Lori’s web site, LoriCain.com or call 918-852-5036.

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If you're looking for homes for sale in Midtown Tulsa, OK or just more information on Midtown Tulsa Real Estate, you can visit my primary website at www.loricain.com 

Posted by

SUSAN LAXSON, CRS

Premiere Plus Realty

Direct: 239.778.4984

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Copyright © 2008 - 2022 Susan Laxson. All Rights Reserved. Information from sources deemed reliable, but not guaranteed. 

Comments (3)

Mary Kay Irving
Thompson Daviau Realty - Boulder, CO

Thank you "Laxson"....wish you had a name....but the idea is a great one.

Jul 01, 2010 02:29 AM
Dawn A Fabiszak
Private Label Realty ( Denver metro area, Colorado - Aurora, CO
The Dawn of a New Real Estate Experience!

Thanks for the re-blog.  That is a great twist on the marketing.  I will try to incorporate this and see if it makes a difference!

Jul 01, 2010 02:32 AM
Susan Laxson CRS
Palm Properties - La Quinta, CA
Realtor in San Diego, CA & Naples, FL

LOL Mary Kay, it is Susan and is at the end of the post.  

Thanks Dawn for the comment and it works - the buyers get a personal story that is best told in the heartfelt words of the owners!     ~ Susan

Jul 01, 2010 02:37 AM