See LinkedIn.com NAR Group - which you can use to find buyers, by the way... if you're an agent and not on LinkedIn, you should be! I'll post something soon about strategies to get buyers/listings off LinkedIn soon.

Anyway, hope this helps - see

http://www.linkedin.com/groups?gid=102525

 

Why Single-Property Websites are Bad For Your SEO

One trend that's been sold to realtors in the last few years is single-property websites. These are a great idea - IF they are done right. The right way is via a 302 redirect (more on this..) 

They're great because of several reasons:: 

1. It's a great way to get buyers more info, in an easy format - i.e. 123MapleSt.com - and the domain is only ~$10.87/year, money well spent if you promote the domain. 
2. If you do it right, and install Google Analytics (free), you then have fanstic ammo should you need to ask for a reduction. You have clear stats in black and white to tell the seller "the market is telling us it's not seeing enough value for the price and I interpret this as...." - notice "the market is telling us", not "you should" or "I would" - you're the weatherman, you don't make the weather, you just intepret and predict reality. Anyway, the numbers won't lie, if you set it up right. 
3. They show other potential listers you're tech savvy (even if you're not) 
4. They help you get better performance out of other ads i.e. print ads by making it easy to get immediate info. 
5. Good ones can be formatted for iPhones etc. (ours are by default), which these days, is most likely if the client is driving by or seeing a newspaper ad (remember those?). 

BUT, when it comes to SEO Search Engine Optimization, you _need_ to put all your eggs in one basket. It's competitive, and you need to focus your efforts to stay on top. 

Here's the trick: Get a blog (Like come with http://realestatemarketing.me/the-6-pillar-system ), where you have absolute control over the URL name and the SEO functions, create the single property page as YourDomain.com/123-Maple-Lane and on the GoDaddy (or any registrar) side, setup a 302 redirect from 123Maple.com to redirect to YourDomain.com/123-Maple-Lane. This will then "pass through" the "SEO juice" to your main site, causing your main website to rank higher, since google will basically recognize the redirect and view it as a "backlink" - much needed in helping you be #1 on google. 

Hope this helps! 

Our 6 Pillar System + Blog + "Google Dominator" system launches soon, but this trick works with any good website system wherein you have absolute control over the URL structure, as the right URL makes a big difference in your web position, also, if using a blog, it should really support either multiple themes within one blog (not common) or variable headers and/or variable templates so you can have your single-property website "live" within your main website. Last, ideally, it allows google analytics or some other analytical reporting for just that section of the website, so you can show a seller how many interested people were there vs. the visits vs. the total pool of active buyers.