Real Estate Broker/Owner with PREA Signature Realty -

Benefits of a Wordpress Blog

Benefits of WordPress for Blogs & Websites

As the Internet evolves from its technology to its software, and changes the way we communicate, it has opened us to a whole new world of social media. Blogging is one such evolving method of communication, and WordPress is one of the foremost accepted platforms for people wanting to get into the blogging action.

Evolving Software

WordPress is free, web-based software that is open source, which means it is available for developers to build upon and alter at will. Over time, its open source flexibility has allowed WordPress to become a content management system (CMS), or a program that creates, edits, and manages website content as well as blog content.

The best part about WordPress is that it doesn't require knowledge of PHP or HTML code to use it. The blog or website creator chooses the look and rearranges the content simply and without rebuilding whole pages through the code.

While utilizing WordPress to build a website is possible, my preference is to maintain separate platforms for my website and blog by using traditional website development options. I believe it allows me to take advantage of different options, and search engine optimization methods to capture as many prospects as possible.

Themes and Plug-ins

WordPress has a theme system that allows for easy customization for your blog allowing the creator to change the look of the site as often as they like. WordPress also has features that assist with link management, complex indexing of blog posts, and the ability for multiple authors to add blog or site content. WordPress works well with other blogging services like Trackback and Pingback as well as easy importing of content from other blogs. WordPress also has security features such to control spam and visitor comments, user registration, and password protection for selected posts. There are also hundreds of compatible plugins available that can greatly extend the functionality.

WordPress for Business and Pleasure

WordPress started as a communication tool for the individual, but it also has many benefits to offer to the business world. Since WordPress is so simple to use and maintain, this means less overhead and less time spent for creation and maintenance of the blog platform. The blogging aspect of WordPress also means that companies have an on-demand method for keeping their audiences updated on company business and advertising their products and services. Plus, blogging offers a wonderful method for companies to get feedback from their consumers. It allows you to keep the content fresh, which increases search engine ranking so that the company's content will have a better chance of audience exposure.

Everyone's Doing It

With the popularity of social media and the flexible program, ease of installation, and added functionality of plug ins, WordPress provides a way for everyone to be involved and engaged in social media, and utilize the benefits it provides to your overall presence on the Internet.

Jeannine Clontz, IVAA CVA, MVA,  EthicsCheckedTM, owner of Accurate Business Services is a Virtual Assistant (VA).  ABS provides ‘as needed' marketing and social media support, training and consulting to busy entrepreneurs.  Clontz is a writer, author, VA Coach, and speaker on business topics including business ethics.  For her free 10-Step Guide to Finding the Right VA, or her FREE Report, Social Media Marketing Benefits, send a request to: or visit:,  or her book website



Comments (2)

John Souerbry
Cordon Real Estate - Fairfield, CA
Homes, Land & Investments

Thanks for the info on WordPress.  I'm thinking of expanding it from just a blog page to a full web site and can use all the information I can get.

Jul 01, 2010 12:07 PM
John L. Wood
Multimedia by John L. Wood - Carmichael, CA
Blog & Website Tuning For Real Estate Pros

Just for kicks I did a little search of Word Press and security on ActiveRain and find it surprising that such a powerful SEO, CRM and community building tool has few alerts to how to protect your efforts on-line. Word Press, even the latest version 3.0.1 has some serious security flaws that one must address while in the design phase or some 8 year old can gut the platform!

It is a great tool, but you must protect both your development time and more importantly, your content from some security issues!

J. Wood
Collinsville, IL

Sep 21, 2010 11:57 AM