I'd like to thank you all for your comments and encouragement. I especially want to thank Michael K. for sharing the link to the marketing to women media kit. I've downloaded the pdf file and it will definitely help in my research and planning.
Rondel W's. post prompted me to do a little quick research on the average home price in my area to justify my assumption that single person home purchase is a realistic option in my local market and the potential of my chosen niche to be profitable. So, I went to the MLS to get some numbers. The average price of homes sold in High Point, NC during the 1st Quarter of 2007 was $161,894. Not bad but that number alone is not enough to justify my original assumption. I still need to research the income level of my target market in the area.
I plan to share the results of my research in my next post. It should be very informative.