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Bergen County NJ_____Dream Real Estate Brokerage

By Blast Realty & Oliveri Development LLC R/E Broker & General Contractor

Real Estate Agent with Blast Realty

July 04, 2010 08:26 AM

A Dream Office For Realtors

What do REALTORS Really Want?

The Suprising Survey Results from NJ REALTORS

A few weeks ago, I started on this project to find out what real estate agents hated in their current companies & why so many agents are failing on building a productive business. To be honest, I was pretty sure I had already heard it all. But I was wrong.

Last time, I told you the things agents said their brokers had done to tick them off. Nothing could have prepared me for some of the stories I heard. This week, I'm sharing the things an agent dreams for in an office. I was equally shocked.

The Dirty Little Secrets Agents Hide

I asked you to tell me "what do you look for in your dream real estate office?" I even gave suggestions that I hoped would bring out really "crazy" demands: designated parking, Starbucks Coffee delivered every day... you name it. To be honest, I didn't get any pie-in-the-sky at all. No catered lunches, no valet parking, no happy hours every day.

So, what is it that agents secretly want in their dream office?

The answers surprised even me. Here is what the agents requested most often:

A friendly, competent staff
Getting paid on time - no holding checks
Support from the Broker - who should be a leader ( An office is only as good as its leader)
Support from management - who works and isn't lazy
Working equipment
No hidden fees so there are no surprises when the checks come
Everyone treated fairly (no office politics! THIS WAS A BIGGY)
A Broker who can lead and stand up for his agents
A Broker who is knowledgeable - and who knows at least as much as the agents working for him
Tools and technology
100% of leads given out to the office, not just to the favorites
Not letting just any agent join the company (be exclusive!)
Training, training, training! (Heard that MANY times!)

The Truth is Simple - So Simple that Most Brokers Overlook It

When I saw the wish list agents submitted, I couldn't believe how simple the requests were! Agents don't really want a lot after all. It looks to me like agents just want a nice place to work, with competent staff, working equipment, leadership and training... and most of all, respect.

Want proof? Here are some actual quotes:

"What I want is to be able to work and be appreciated once in a while"
"Saying thanks for a job well done"
"Everyone treated the same"
"We need up-to-date computers, faxes and printers"
"Good, productive agents that support each other and are not cutthroat"
"Training and fewer 2nd rate agents"
"Training and not just letting any licensed agent join the firm"
"A cooperative, friendly office atmosphere where the owners/managers know more about real estate and the latest changes than I do."
"Starbucks coffee would be nice!"

Announcing the Ultimate Dream Office

We paid close attention to everything you said - both good and bad - and designed an office that has every feature you asked for. On June 23rd, we opened the doors to this office - "the Office of the Future" - and to a new era in real estate. (All of the features will also be incorporated into our existing office in Paramus, NJ)

What will this new office have to offer?

Training available every day - on demand - via the internet. You can even get your training on your iPhone!
In-person training by the brokers, managers, and top agents on a weekly basis.
Three broker/owners who each have over 10 years of sales experience and know the real estate market inside and out.
State-of-the-art lead generation programs creating hundreds of leads with no referral fee to the company
Reliable, published investment schedule - no surprises - and commission checks guaranteed on time!
Agent standards - not everyone can work at Property Hub Realty
Bleeding edge technology - and staff who understands how it works!
All agents have equal standing in the company - no favorites

Confidential Interviews Now Being Offered on a Very Limited Basis

To make sure we can maintain quality and deliver on our promises, we are limiting our initial openings to 20 qualified agents. If you'd like to find out more about this opportunity please visit www.JoinPropertyHub.com and have lunch on us!!!