A review of soci@l: Chapter 2: your brand and online image

By
Real Estate Agent with Prado Real Estate South UT DRE# 6541633-SA00

A review of soci@l: Chapter 2: your brand and online image

A review of soci@l: Chapter 2: your brand and online image

On my website you will see the words; Your southern Utah real estate specialists and my blog states the same thing but singular. The same message is on my business cards as well. I do not consider myself an expert but do consider myself a professional. The first photo on my blog looked 'too perfect' so I changed it out for a digital shot. That's more like it!

I dress for success every day in a suit, one that represents the season of the year. I once met with a listing agent who was in short shorts, a tank top and flip-flops...and as much as I tried to rethink my first impression, it didn't improve. My thought on that is: You never know who you may meet during the day and it's best to look sharp because if / when things go wrong at least you will look somewhat put together!

A review of soci@l: Chapter 2: your brand and online imageDoes your offline personality match your online social media profiles? Yes, I grew up with 4 brothers so I may not be a frilly, girly-girl as much as I'd like to be at times like many of my wonderful female friends. I also love to fish, hike, camp and I love animals AND I hope that I am transparent enough to allow that to be seen by people visiting the social media sites that I am a member.

I also care deeply about my family, my country and my community, am serious about my industry, appreciate my clients and blog about area businesses and places to frequent, am always touting southern Utah's sunny skies, clean air and excellent quality of life! I blog about the local market, programs for homebuyers, tips for sellers, motivational advice and about our animals and gardening.

A review of soci@l: your brand and online image

Do the images and videos found online represent your ideal brand? As a past graphic design professional, I am very control oriented when it comes to flyers, posters, mass e-mails and posts. Quality in and quality out. My posts are generally set-up to be well received visually and possess a message that is cohesive and well thought out. If I have ever had a doubt about a post, I deleted it rather than putting out a message that I might later regret. Once it's out there in the blogosphere, it's out there for good!

I enjoyed reading about the fact if you shared the same name as someone who has a negative branding approach to put them in the background with several positive postings pushing him/her down on the google lists. Excellent advice Ben!

A review of soci@l: Chapter 2: your brand and online image

Do my online profiles allow me to relate to my target market or target audience? Yes, I am a southern Utah REALTOR® and that is clear and concise on Facebook, LinkedIn, Twitter, Plaxo and I just joined the YouTube web site. My marketing and advertising efforts on the MLS and beyond allow me to feature my clients properties to the fullest and has allowed me the pleasure of accepting referrals from agents in other selling areas! 

An online image requires constant monitoring and just when you think everything is humming along, you get a wake up call and have to work quick to fix any potential problems that come along. Also, refraining from finger pointing, derogatory posts even when just commenting should be practiced at all times. Maintaining a professional demeanor is necessary to be successful and I intend to be just that.

 The overall positive mesages throughout the book are refreshing and thank you Ben for allowing us to read this GEM!

 

 

This blog post is a review of Soci@l: Attract Friends, Followers and Connections to Your Business. Soci@l is a free download written by Ben Kinney in conjunction with ActiveRain and Jay Papasan. In exchange for downloading the free copy of Soci@l and writing this review, I have a chance to win a free iPad and I'm getting 2000 ActiveRain points.

Download a free copy of Social here and find out how you can have a chance to win an iPad and be guaranteed 2000 ActiveRain points.

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Looking for an experienced real estate professional in southern Utah? Click here.

 

To discover sunny southern Utah for yourself, go to: www.buynsellutah.com

 

Wanda Kubat-Nerdin REALTOR Southern Utah www.buynsellutah.com

 

 

Member of the St. George Area Chamber of Commerce

I, Wanda Kubat-Nerdin at PK Real Estate Utah am responsible for my opinions expressed in this blog. Information herein is deemed to be reliable but not guaranteed and may change due to market conditions. Please do not take my pictures or artwork and use them as your own, they are my property,  Copyright ©

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Rainmaker
597,982
Valerie Osterhoudt
Johnson Real Estate, Inc. - Cromwell, CT
ABR, Cromwell, CT Real Estate ~ 860.883.8889

Wanda.. Great post.. you make a lot of good suggestions, some of which I haven't thought of.  Thanks for sharing. 

BTW.. I 'clicked' on Suggest... Hope it helps.

Jul 04, 2010 01:23 PM #1
Ambassador
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Wanda Kubat-Nerdin - Wanda Can!
Prado Real Estate South - St. George, UT
So Utah Residential, Referral & Relocation REALTOR

Thanks so much Valerie. Soci@l is a positive-driven book that I plan to read again and again! I appreciate the "suggest" too!

Jul 04, 2010 01:49 PM #2
Rainmaker
3,248,420
Lou Ludwig
Ludwig & Associates - Boca Raton, FL
Designations Earned CRB, CRS, CIPS, GRI, SRES, TRC

Wanda

Great post, it's important the off ans on line branding matches.

Good luck and success.

Lou Ludwig

Jul 04, 2010 01:52 PM #3
Ambassador
2,234,549
Wanda Kubat-Nerdin - Wanda Can!
Prado Real Estate South - St. George, UT
So Utah Residential, Referral & Relocation REALTOR

Yes, the two should compliment each other! Thanks Lou!

Jul 04, 2010 01:55 PM #4
Ambassador
2,135,896
Respect Realty LLC
Respect Realty LLC - Milwaukie, OR
Brokers - Oregon / SW Washington Real Estate

I'm all about family and helping families reach their real estate goals be it to sell to get another home or for that family who is looking for their first home. I think I do a very good job of showing I'm all about the family with my posts and my websites.

Jul 04, 2010 06:08 PM #5
Rainmaker
112,942
Randy DeLaMare
Realtypath LLC - Salt Lake City, UT
Helping friends Realize their Real Estate Dreams

Wanda, Great post. You make some great points. I just may have to look into the book you mentioned. Thanks

Jul 04, 2010 07:55 PM #6
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Barbara-Jo Roberts Berberi, MA, PSA, TRC - Greater Clearwater Florida Residential Real Estate Professional
Charles Rutenberg Realty - Clearwater, FL
Palm Harbor, Dunedin, Clearwater, Safety Harbor

Wanda - great post! This may cause some people to stop and rethink how they present themselves!

Jul 05, 2010 01:03 AM #7
Ambassador
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Wanda Kubat-Nerdin - Wanda Can!
Prado Real Estate South - St. George, UT
So Utah Residential, Referral & Relocation REALTOR

Todd, You do market yourself well and it shows in all you do!

Randy, You should, it is very helpful!

Thanks BarbaraJo, I appreciate that!

Jul 05, 2010 02:48 AM #8
Rainmaker
45,810
Lori Cofer
Beasley Realty - Moscow, ID
REALTOR, Moscow Idaho Real Estate

It really is important to be professional .... and above all just be you.  

 

Thanks for sharing,

Lori Cofer

Jul 05, 2010 11:14 AM #9
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Celeste "SALLY" Cheeseman
Liberty Homes - Mililani, HI
(RA) AHWD CRS ePRO OAHU HAWAII REAL ESTATE

A personal touch to your review ....love it!

Jul 06, 2010 05:39 AM #10
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Wanda Kubat-Nerdin - Wanda Can!
Prado Real Estate South - St. George, UT
So Utah Residential, Referral & Relocation REALTOR

Lori, I agree, be yourself unless you're an actress getting paid to 'be' someone else.

Thanks Sally! This book is a great resource for everything online!

Jul 06, 2010 02:09 PM #11
Rainmaker
388,669
John Walters
Frank Rubi Real Estate - Slidell, LA
Licensed in Louisiana

Wanda you got me.  I hate wearing ties.  I don't think you will ever see me in a picture with one.  I will wear polo shirts and nice pants and shoes though.  But ties no way.

Jul 07, 2010 02:54 AM #12
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Wanda Kubat-Nerdin - Wanda Can!
Prado Real Estate South - St. George, UT
So Utah Residential, Referral & Relocation REALTOR

John, I refuse to wear ties too! I feel like they're choking me a little at a time during the day! Ties are out!

Jul 07, 2010 03:03 AM #13
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