We as agents are always trying to get the message out about our services and expertise when it comes to our profession...Real Estate. What we do not stop to consider enough is that any contact we have with anyone is our selling point.....
When you are courteous, thoughtful, considerate, well mannered and available, people take notice. More often than I can count......... people will ask me what do I do for a living. That is precisely my entry point into introducing my profession.
My business card states what I do and how to contact me. I can tell you what is on it within 3-5 seconds without making it sound like a commercial. Simple and to the point. Finding your niche is also recommended.
The impression I leave with people is that I do one thing well and I can do it for you......REAL ESTATE! They then do the rest. I get calls all the time from people who usually start out by saying....is this Richie? I say yes...how can I help you? Well, you may not remember me, but we met at...(fill in the blank). Then, it goes from there.
I spend a great deal of time being available and giving FREE consultations and input and various subjects. No strings attached. Often people call me multiple times and apologize and then ask if I have a moment. Conversation ensues and it is my time to market myself through my knowledge and experience. I do not sell.....I tell and the telling does the selling......!
This process repeats itself all week long. I have a TRIPLE 7 (777) marketing strategy that works very well. I am available 7 days a week from 7 a.m. to 7 p.m. Who doesn't like to see three sevens lined up? So far, so good.
In my neighborhood, I am often asked my opinion on many things such as repair work, movies, events and different products. I am also up to speed on park projects, city improvements and things of interest.
The end result of all this.......GOOD WORD OF MOUTH
The downside of all this? People will get addicted to free and also like to talk more than act. For that reason, at some point, I make them accountable to me by letting them know that we may need to do business from this point on.
I weed out a lot of people by refusing unreasonable requests. If a seller or a buyer doesn't commit to getting the job done, then I am not their agent. I do not low ball offers, I will not overprice properties, and I get right to the point in pre-qualing and accomplishing the mission.
If I rent property out, the landlord must be accountable to the me and the tenant. When a tenant inquires, we get right to the point for every-ones sake. Things tend to go smooth and fast paced.
In the end, you are what you are....not what you say you are.
WORD OF MOUTH.......still the greatest marketing tool ever created.........
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