Greatest Real Estate Myths #1 - Real Estate - Mountain Home, ID

Real Estate Agent with CENTURY 21 Southern Idaho Realty

Myth #1 - A Listing Agent Who Doesn't Show Your Home to a Boatload of People is a Bum!

Main waitingI recently acquired a listing from homeowners unhappy with their listing agent because "he never showed our home".  Treading gently, I tried to communicate that the primary job of the listing agent is not to sell the home but to get it sold!  In fact, it's entirely possible that a first-rate agent will never personally usher a prospect through the home.

When a nervous family, with 60 days to get out of Dodge, entrusts me with the sale of their home, do you think they'd prefer to wait while I desperately massage the relatively small number of prospects I have at any given moment or rather I devote my resources to artfully exposing the home to literally millions of potential buyers?

 A responsible agent isn't going to frog march every warm body she encounters into a home just to prove that she's on the job.  Instead, she'll be hard at work carefully crafting a marketing program that's attuned to the home and the owners' needs.  That marketing should appeal to the eye and the ear, be both wide and deep, include a strong online presence and sometimes takes a couple of weeks to fully implement.

So, if things aren't moving along quite a quickly as you'd like, a better question for your listing agent than "why aren't you showing my home" is "show me what you're doing to get my home sold".

Jan DeGiorgio   Mountain Home, ID   Mountain Home Market Conditions   My Blog  My Site

Comments (1)

Sharon Simms
Coastal Properties Group International - Christie's International - Saint Petersburg, FL
That's along the line of Howard Brinton's script - "I may not be the agent who sells your home, but I'm the reason that your home is selling."
Aug 13, 2007 11:04 AM