A couple of years ago, longtime friends gave me a key and alarm code to their house "just in case". Today I got a desperate call from that friend. She and her husband have two homes--one here in metro Atlanta and a new home at a resort outside the metro area. They'd just gotten a call that their local home's alarm had been set off and the police were enroute to the house.
Their local home is only about 10 minutes from where I was at the time of the call, so I got to the house just after the police. Since I had the key, I was able to let the officers in the door, turn off the alarm, and speak to the curious neighbors. Thankfully it was a false alarm and the often-vacant home was fine.
A neighbor asked who I was. I explained that the home's owners had been friends for many years and I had a key to the house just in case something like this happened. The neighbor quipped that I did it just so I could sell the house when they finally moved fulltime to their resort home. I said that I would certainly appreciate the opportunity to list my friends' home for sale, but I did this out of friendship and concern for my friends--not just in hopes of getting business...after all, isn't that what any of us would do--or should do?
Some may call it marketing for the future...I call it being a friend. There's more to a real estate agent's life than just selling real estate!

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