Color For Real Estate No More - Got Any Ideas?

Real Estate Agent with RE/MAX Destiny Real Estate Cambridge, MA

Pink flamingo cards from Color for Real EstateColor for Real Estate was always my favorite real estate marketing company, hands down.  Funny, creative, smart - their postcards were so much better than any other companies' offerings.  My catalogs would be filled with post-its marking my favorites.

I tend to bite off more than I can chew with marketing materials.  That's my excuse at least - with stacks of unsent CFRE postcards still on my shelves I hadn't looked for new Color for Real Estate items in a good long while.

An embarrassingly long while as it turns out. 

Now that I'm coming up for air business-wise I wanted to pull together a marketing plan.  Figuring that I'd take a look at what Color for Real Estate had on offer I tried to pull up their website.

No luck.  Every link I clicked on went to a Merrill webpage.

Bummer! Big bummer.  Turns out Merrill bought Color for Real Estate - in 2004!! (told ya I had a big stock of postcards!) and then just let the company die.

What a shame. 

Are most of the real estate marketing companies kaput? When I started in real estate in 2000 I would accumulate a stack of catalogs.  I don't think I get any now.

I'm all for online endeavors but I still think there's a place for mailings. My CFRE postcards made a  successful expireds campaign for example.

Are any of you former Color for Real Estate fans?  Whether you are or not - who do you use for marketing materials? 

And what on earth am I going to do with all my Famous Flamingo Club cards?!


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Say it isn't so! Another casualty of the melt down. The only person who will be happy about this is my now adult daughter. As a RE broker I sent out 10's of thousands of these cards over the years. It was great extra money for my then young daughter to be hired by me to put on labels. Somewhere around age 15 there was a revolt in the land of post card preperation, a labor strike! Said daughter said she couldn't look at another post card. She eventually went off strike, but the price of labor had doubled.  LOL

Jun 12, 2013 07:33 AM #70
Marte Cliff
Marte Cliff Copywriting - Priest River, ID
your real estate writer

When I owned a real estate firm we used Color for Real Estate and I loved them. Of course, I always loved reading their catalog as well - always entertaining.

Now, as a real estate copywriter, I don't need the postcards, but I still wish they were out there, in business, doing well.


Mar 26, 2014 01:20 PM #71
Aw, what a bummer! I loved CFRE too! I still have one of their wonderful catalogs with it's funnies and wit. Someone bring them back please! They must have made their millions if they sold out :( Hope they know how much they are missed.
Apr 27, 2014 06:38 AM #72
J. Mario Preza

Well, like you, I had not used CFRE in a while, and was anticipating that they were probably not around, like many other things that fell by the wayside when the market shifted (even if we don't attribute their demise to that, necessarily). As for Flamingoes, well, fortunately when I had the dozen, I would redeem them, and a good thing I did, it seems. Like some gift cards, if you snooze you loose.
I'm using a variety of local printers, but, those templates CFRE had made it simple, fun and easy, perhaps Merrill will do something similar down the line...

Aug 27, 2014 02:56 AM #73
Joyce Gore

Just discovered Color for Real Estate is no longer in business. Like all the other comments listed I agree. They were the best. Why do all the good things disappear? If anyone comes up with a comparable company, please let me know.

Nov 03, 2014 05:03 AM #74
Veronica Spiridon

Also try Quantum Digital

Nov 21, 2014 08:43 AM #75
former CFRE employee

Intouch printing in pittsfield, mass. ;) one of the former CFRE managers started their own printing company once they found out merril was out to kill CFRE.

Nov 29, 2014 04:39 PM #76
Mickie Shea

Oh my gosh! Really? I never thought I would get this good news! I will follow up immediately!

Nov 30, 2014 12:53 PM #77

I found a real estate print site called
that offers print services for Just Sold Postcards, business cards, and flyers.
It pulls listings and photos from HAR using your MLS #. Pretty neat, easy to use. I love it. The template selection is small, but its a great site to use.

Mar 24, 2015 02:25 AM #78

I am so bummed! Was ready to place an order and --- NO, NO, say it's not so. Loved that company and cannot believe someone has not come back with something similar.

Apr 04, 2015 12:27 PM #79
Inna Ivchenko
Barcode Properties - Encino, CA
Realtor® • Green • GRI • HAFA • PSC Los Angeles CA

It is all depends on the style a person likes. Some like mute or natural colors, some prefer bright and happy.

Nov 02, 2015 07:46 AM #80
Mickie Shea

What..? It has NO relation or connection to 'colors'! The product is missed for its brilliance in the composition with normal word usage, shaped into humor, and with good taste and always a compelling call to action. Head and shoulders above the usual ploys.Still have never found one with this exceptional content quality. :(

Nov 02, 2015 09:03 AM #81
Susan Hale

I was cleaning out cabinets and came across several Color for Real Estate catalogs and kept 1 for adv wording ideas. Threw out my flamingo's. I agree it is sad they are gone. I especially liked their house Anniversary post cards to send to past customers.
I've used several other companies since but none with the product selection as great, unfortunately.

Feb 09, 2016 04:07 AM #82
Paula Cardillo

Check out In Touch Printing in Massachusetts. They have great products and you can design your own products or use one of their own templates. Oh by the way did I mention he is a great person and they do a great job there, not to mention that he ran the graphic design department at CFRE and went out on his own so he will know exactly what product you are looking to recreate even though they can't be duplicated exactly. It's a family owned business. I can't help but say Merrill didn't let us sink because we were not making money. Merrill closed us because they wanted our customer base for their new product line and website.

Feb 10, 2016 07:57 PM #83
Maryann Baetz

I am looking for an agent for life program like CFRE had... none of the places mentioned have anything like it.

May 11, 2016 04:40 AM #84
Wendell Yates

Tried ProspectsPLUS. Sorely disappointed in quality control

Jul 19, 2016 01:07 AM #85
Tanya Lowery

The Personal Marketing Company has a good "agent for life" program. It's under their "Client Follow-Up"

Aug 16, 2016 08:56 AM #86
Cindy Wilson

I ordered Agent For Life cards through, and have been since CFRE closed down. The cost is $39.00 for 5 years of post cards. You can order buyer or seller cards. I always order a minimum of 10 at a time, I email the customer service rep and she prepares it for me. It is a hassle to go in and proofread every order, that is the downfall to using Merrill.

Sep 06, 2016 07:25 AM #87
Karen Kellerman

I miss Color for Real Estate too! Merrill should have kept some of there products and ideas! Seems like they just want to eliminate the competition. Still have a Flamingo Flock and miss Joe Bendy.

Feb 19, 2018 06:21 AM #88
Lynn Semer

Ha! Well, I got ya beat! I'm just now looking them up and found this posting! Bummer, I too had ordered from them and wondered why I haven't had a catalog for years now. I still have a collection of flamingos too!Guess I keep shopping ReaMark!

Feb 27, 2018 06:37 AM #89
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