I am so excited to share with you, what I think is one of the biggest announcements Zillow has made to date for our real estate partners! Soon For-Sale listings on Zillow will be getting almost twice the exposure through an alliance formed with Yahoo! Real Estate.
Essentially the second and third largest real estate sites (per comScore) are coming together to form an exclusive partnership creating the most far-reaching real estate ad network on the web. The integration will take a few months to complete, but once in place, Zillow will power all For Sale listings on Yahoo! Real Estate.
What this means for Zillow's agent and broker partners:
- For-sale listings placed on Zillow will automatically appear on Yahoo! Real Estate, helping brokers by decreasing the number of data feeds they need to support.
- The core listing data on Yahoo! Estate will be the same as on the Zillow website, with core home details (number bedrooms and bathrooms, square feet) in addition to Zestimates, price history, listing description, etc.
- After the launch of the partnership, advertisers who buy Showcase Ads or Featured Listings will automatically have those placed on Yahoo! Real Estate and Zillow.
- The successful Zillow Premier Agent program will be extended to Yahoo! Real Estate, and current Zillow advertisers will be offered the first chance to purchase Premier Agent placement on Yahoo!
Outbound links that appear on Zillow, as provided in the data feed, will also appear on Yahoo! Real Estate.
Yahoo! Real Estate has consistently had one of the largest real estate audiences on the web and one of the most recognized brands in the industry. Historically it has been hard for local real estate agents and brokers to have the means to market their listings and services to this audience. The partnership with Zillow opens up the Yahoo! platform to local real estate advertisers and industry partners.
I'll be sure to keep you updated as more details become available, such as a more concrete time line. When this partnership is fully launched, it will be huge for real estate professionals, Zillow and Yahoo! Real Estate alike!
If you'd like to talk to someone about this in more detail, please call 866-324-4005.