Succeeding In Real Estate And The Perfect Daily Schedule

Real Estate Agent with Signature Premier Properties

Succeeding In Real Estate And The Perfect Daily Schedule

Why a daily schedule? Why a schedule at all? If you are not controlling your time then who is? If you do not have a specific plan and goal in mind for your work day then will anything get done? Maybe the things that do not matter. Do airports just let the planes land and take off whenever they want to or are they scheduled? To succeed in high volume you need a specific plan and schedule. Your success is not going to happen by accident. You are not that lucky. You do however, have to be that good.

So here goes:

07:30am - 08:00am - Arrive at the office, check the files, prepare your areas of prospecting

17:30AM!! Are You out of your mind?? That's the response from the non or low producer.

In this market do you think you have to work more or less? Does it take more time and effort to put and keep a transaction together or less? If you are making less money then you did - then do you have to work less or more? When there is less business out there then you have to work even harder and longer than you ever did before. Get in - get ready - get to work!

08:00am - 08:30am - Role-play, practice scripts and work on skills

2When you are making less money - do your skills have to improve or can they stay the same? When the competition is getting better - can you stand still and not grow? Athletes, performers, etc. practice every day - so why don't you? And they are making more money then you - aren't they? What better way to start the business generation process then to warm up and sharpen your skills.

08:30am - 8:45am - Review production goals and personal goals, do your affirmations

3What are you trying to accomplish? What is the big picture? Why are you here anyway? Remind yourself why you are going to prospect and how it is going to help you and your family. Focus on the ultimate prize, tell yourself that you can do it. If you believe it -  you can do it

08:45am - 10:00am - Prospect, lead generation

4This is the most important thing that you can do every day. Everything starts here - in lead generation. Remember that if you do not do this then you are not going to get paid in the amount that you and your family deserve. The buyers and sellers are not looking for you then you had better be looking for them. If you don't then someone else will - it is your choice - succeed or fail.

10:00am - 10:15am - 15-minute Mindset Break

5OK, so you got rejected a little, you got knocked around a bit, SO WHAT! Have a 5 minute Pity Party and then fill your head with all of the positive things that will keep you going. There are so many things that you have to be grateful for, so many wonderful things in your life. Don't let some idiot stranger throw you off track and keep you from having the great life that you deserve.

10:15am - 11:30am - Prospect

6Back to work. Your goal for today is between 25 - 50 contacts. You can do it. You are ready to conquer the world. This is your year to make MONEY. Nothing is going to get in your way. You are the best there is. The buyers and sellers are waiting for you to call. The buyers want to buy - make reasonable offers - do what it takes to close. The sellers want to sell - price their home correctly - have you handle the transaction. You will do whatever it takes to succeed. You have the knowledge, the skills, the determination, the commitment, the power to succeed. You are unstoppable! So go get them, tiger.

11:30am - 12:00pm - Organize leads generated for follow-up and return phone calls

7Income producing activities are important and so are income servicing activities. Take care of the details that are part of giving great service. Follow up with your leads, clients, customers, engineers, appraisers, mortgage brokers, attorneys, expediters, other agents, etc. A portion of your day should be devoted to income servicing but not all of it. You need to strike a correct balance of income producing and income servicing activities

12:00pm - 01:00pm - Lunch

8You worked hard, so go relax and get a bite to eat. Go to a different place each day and talk to someone new. Take a past client out to lunch. Get together with someone from your center of influence. Just don't go to the same place every day and with the same people. Be versatile, explore, expand your knowledge, learn and grow even as you relax.

01:00pm - 01:30pm - Lead follow-up and set appointments

9On average you have to close 5 or 6 times before you get a positive answer. Most agents, however, quit too soon. Remember, it may take several attempts to set an appointment. It may also take several follow up calls to list or sell a property. You just have to keep trying. Cliche time - A winner never quits and a quitter never wins.

1:30pm - 02:00pm - Pre-qualify all appointments

10Do you like wasting your time? Do you like going on unqualified listing appointments? Do you get paid for chauffeuring around unqualified buyers? Pre-qualify ALL appointments. Ask all of the right questions (you want 'em - I got 'em), get all of the right answers and then make a decision whether YOU want to work with that particular client or customer.

02:00pm - 02:15pm - 15-minute Mindset Break  

11Read a book, listen to a motivational CD, take a walk around the block, go feed the ducks, take a nap, get away. Then come back even better then ever, more relaxed, more focused and re-charged and ready to take on the rest of the day.

02:15pm - 03:00pm - Prepare administrative work for appointments

12Get your CMA together, make sure you have all the right forms, fill them out as much as possible - basically get your paperwork in order. How do you look to your seller with the wrong or incorrect paperwork? Know where you are going and how to get there. If you get lost with your buyers - how professional do you look then? You don't want to show up on your appointment (buyer or seller) unprepared. If you do then your credibility goes out the window.

03:00pm - 06:00pm - Go on appointments, preview homes for sale, or do additional prospecting

13Your daily activities have led you to this moment. Your goal is to have 2 appointments (buyer or seller) per day. One at 4:00pm and one at 6:00pm. If you have not scheduled any appointments then prospect, preview, practice or anything else that will benefit your business.

Then GO HOME with the knowledge and satisfaction that you did your job today - no matter the outcome. AND come back tomorrow to do the same.

Are you wondering whether you should follow this schedule or not? Then ask yourself this - If I show this schedule to my clients: 1. Will they feel that I am actually working? 2. Will they think that I have a real job? 3. Will they tell others how professional I am? 4. Will they want to refer me or work with me again? If the answer is yes - then follow the schedule!


1. Succeeding In Real Estate And The Top 10 Reasons Why 

2. Succeeding In Real Estate And Your Dreaded Daily Triple "P"

3. Succeeding In Real Estate And 6 Questions You Need To Ask Yourself Every Week 

4. Succeeding In Real Estate And 6 Reasons Why You Are Not 

5. Succeeding In Real Estate And The 7 Deadly Sins Of Prospecting

6. Succeeding In Real Estate And 10 Do-Or-Die Thoughts For Real Estate Agents 

7. Succeeding In Real Estate And The Top 5 Mistakes Home Sellers Make 

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There Are Two Ways Of Spreading Light: To Be The Candle Or The Mirror That Reflects It. - Edith Wharton

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Comments (7)

Ann Gravel
Pat Bennett Realty - Plaistow, NH

Andy, I almost ran out of breath reading your sechedule, however I do all of those things you mention.  By the way, I've had my share of getting knocked around and was told by a broker when I mentioned some of my experiences that I had determination because others would have walked away. Did a nice job on your post and will look into some of the others printed.


Jul 12, 2010 01:11 AM
Team Honeycutt
Allen Tate - Concord, NC

Great post Andy.  Sticking to this type of schedule consistently will lead to results.

Jul 12, 2010 01:54 AM
John Wall
Realty Connect USA - Hicksville, NY

Nice post Andy.  Thanks!

Jul 13, 2010 04:07 AM
Andy Yakubovsky
Signature Premier Properties - Massapequa Park, NY
The Answer To All Of Your Real Estate Needs

Ann - TEam Honeycutt - John - Consistency is the key

Jul 20, 2010 06:03 AM
Zakiyyah Newman
Liberty Bell Real Estate - Philadelphia, PA
Philadelphia Realtor - (Philadelphia Real Estate)

Thanks for this!

Sep 16, 2010 12:05 PM
Tony and Suzanne Marriott, Associate Brokers
Serving the Greater Phoenix and Scottsdale Metropolitan Area - Scottsdale, AZ
Haven Express @ Keller Williams Arizona Realty

Lead generation is the fuel for the engine and Prospecting is a key ingredient in Lead Generation!

Dec 07, 2010 10:03 AM
Peter Mohylsky. Broker -BRIX REALTY
Miramar Beach, Florida - Santa Rosa Beach, FL

Great plan for a top producing day.  I wanted this detail and you provided it.  Thanks.

Dec 28, 2018 04:42 AM