Educating the Buyer as to the benefits of an agent is of Utmost Importance

Real Estate Agent with Keller Williams Realty Atlanta Partners GA341882 FL0613306

When receiving calls from buyers, I am constantly being asked about one particular property and if it does not meet the buyer's criteria, the buyer, often, will state, "thank you" and be ready to hang up.  I will rapidly explain to the prospective buyer that I have access to all properties in my area and I can proceed to help them in their home search.  Many times the buyer is reluctant since they think that by using an agent they will be spending more money.

I am on a journey to educate the buyers this year.  Yes, there are times that a buyer may be charged a buyer brokerage fee but more often than not, the commission is paid by the seller.  The purpose of this blog, however, is to educate the prospective buyer regarding the benefits of using an agent.
By engaging the services of a professional agent, you, as the buyer, will benefit from the experience, area knowledge and industry expertise.  Why, would you NOT want that?  The price of a home is ultimately decided by what a buyer is willing to pay for the house, what the seller is willing to accept and what the market will bear.  Utilizing an agent, as far as the buyer will not change those factors but will certainly educate the buyer as to what the market comparables are, what the market is doing and also be able to represent the buyer or transaction to make sure that all contract deadlines are met and to ensure that all contract to closing duties are met such as escrow deadlines, inspections and financing.

A buyer's agent will also be able to provide the buyer with MLS Listings that all agents can access based on the criteria that the buyer is looking for.  This alleviates the buyer from having to call several agents for properties that may or may not meet the buyer's needs or may not even be available since "pending" listings may still have signs out.

In addition, if a buyer is interested in a for sale by owner listing, having an agent work with them will ensure that the offer is properly written and priced (since the agent will be able to provide the comparables and be able to negotiate on buyer's behalf).

Many agents will also conduct a buyers consultation which in turn will save time in the long run since the agent will be able to really understand the buyer's needs and time frame allowing the agent to be even more effective.

A buyers agent brokerage agreement is not only a commitment from the buyer to the agent (since agent does not get paid unless transaction is closed) but it is also a commitment from the agent to the buyer.

So if you are beginning your search for a new home, call me at 404-810-1553.

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Atlanta,Alpharetta Gwinnett County Real Estate Agent


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William True
True Sarasota Real Estate - Sarasota, FL
Sarasota Real Estate

Education is definitely key. Thanks for the post, Steven!

Jul 09, 2010 11:56 PM #1
Roy Kelley
Realty Group Referrals - Gaithersburg, MD

Good information for home buyers. Thanks for sharing.

 Blooming for Maryland home buyers this summer.

Jul 09, 2010 11:57 PM #2
Karen Smyth
The Ben Kinney Team - Atlanta, GA
Delivering The Dream of Home Ownership Everywhere!

Thank you for the post.  Definitely basics but we must all constantly remind ourselves of the basics.

Jul 10, 2010 12:07 AM #3
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