It's important to be able to stand in a crowd and be noticed. Creating a niche through self-promotion is something every agent can and should do.
How Do You Promote Yourself and Create a Niche?
- Develop a consistent look and feel...
- Consumers quickly get comfortable with the way people market themselves.
- Consistency will create a warm and safe world for your clients.
- The only way you distinguish yourself from everyone else is your persona, and if it's constantly changing, you lose any momentum generated.
- You are your own brand!! Market yourself as such.
- The public will remember you for what you have done in a community.
Below are some items that you can make look consistent.
- Business Cards
- Direct Mail
- Newspaper ads
- Marketing hand outs
- Sponsorships
Other ways to promote yourself:
- Always be professional.
- Even when you don't think you're "on stage," you are.
- There is no such thing as "Good enough" or "It'll do for now." If it's worth your money and time, it's worth the effort to do it as well as possible.
- It takes a year to win a customer... a minute to lose them.
- Always be reliable.
- Never tell a prospect or client that you will do something and not honor it exactly as they understand it.
If you need ideas on a specific niche that may fit you and your market, check out Janie Coffey's 101 niche ideas blog.
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