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Thank You For Your Honesty

By
Real Estate Broker/Owner with Crescent City Living LLC Licensed LA RE Commission

It amazes me that there are real estate agents that don’t seem to get that being completely honest with a home seller may be hard, but it’s the right thing to do. Not long ago, I heard from someone who had been trying to sell their West Bank home with no success. They asked me to take a look at the house and give them my opinion on pricing it for today’s market.LS013117

When I visited, I found several items of deferred maintenance that would keep the house from attracting the most qualified buyers, especially the FHA buyers that are making up the majority of home sales in the area. There were lots of little things too, and it’s my practice to let sellers know about everything that could be improved, explain why they need to be improved and recommend the most critical things to be addressed before a house goes on the market.

Sometimes, this means that I don’t get a listing, but I wouldn’t be doing my job if I didn’t address condition. Most owners are open to doing the things that are needed, but there are always those who have a “take it or leave it” approach about the condition of their home, even when just a little bit of time and money can put them into a higher price range.

In my opinion, the house needs to shine from the first day on the market.

So, I gave them a list of repairs and improvements that I thought were necessary before the house would be worth what they are hoping to sell it for.

I got the following email:

Lisa - Thank you for your honesty. I had asked my previous realtor to let me know the things that we could do to fix it up and she didn't have anything to tell me. I appreciate your honesty and frankness….

Why would an agent not tell someone what needs to be done to make their house marketable? It is our job as professionals to promote our client’s best interests and appealing to the broadest market is definitely in their best interest. Also, if there are issues that are going to keep a house from selling quickly or at the listed price, it’s the job of the agent to counsel the sellers in advance about how those issues may affect their ability to sell.

Don’t get me wrong. I don’t like to be the person who tells someone that their house needs to be cleaned or decluttered or deodorized. But I also don’t want to be that agent that isn’t honest with a seller.

When you are choosing a REALTOR, make your selection based on more than just what price they are willing to list your home at or the commission they are charging. Find an agent who is realistic and candid about what you need to do before putting your house on the market.

That’s what they are getting paid for.

 

 


Originally published at West Bank Living

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Roseanne Campagna
John L. Scott RE Maple Valley, WA - Maple Valley, WA
Kent/DesMoines/Blk Diamond/Renton/Maple Valley, WA

Our office likes to tour all new listing with as many agents as possible - this give the listing agent some backup when having to tell a seller the stuff that needs to be corrected. I like this approach a lot. Thanks for addressing the honesty thing...

Jul 22, 2010 04:00 PM
Michele Sims
Affinity Real Estate, LLC - Alamogordo, NM

Well written and nicely said. I see all to often that others say what they think what others want to hear. It definitely takes more to tactfully tell sellers what needs to be said and goes farther. 

Jul 22, 2010 04:05 PM
Matthew Bartlett
Corcoran Global Living - Hill Top Team DRE Lic. #01353034 - Glendora, CA

Well said Lisa! Honestly is always the best choice, even thou you might be passed over for the listing.

Jul 22, 2010 04:11 PM
Isabella Scott
Coldwell Banker Residential Real Estate - Port St Lucie, FL
South Florida & Treasure Coast Luxury Homes/Condos

I just took a listing on a property that the owners were out of the country for the last 3 years, I had rented it on a seasonal basis and now they wanted to sell.  It's hard to be honest, but it's necessary and can be done tactfully.   The interior was great, but the exterior needed a pressure cleaning, some touch up painting - including the front door - and some new, fresh plants at the entry - aren't those some of the 3 main things on most curb appeal lists  - I went by today and it looks great - and now comparable to the others that are for sale in the subdivision.  It's now ready to show.  If you ever watch the HGTV channel's shows on getting homes ready, and what a few thousand dollars can do.  We need to help sellers understand that making it appealing to buyers will definitely help with the sale.

Jul 22, 2010 04:21 PM
Jane Pacheco
Pacheco Realty & Financial Services - Fremont, CA

It's always a good thing to suggest enhancements to make a home marketable, and let the seller decide. If they don't do what you suggested, the next best thing is to tailor their expectations, lest you get the blame for the property sitting on the market with no offers. They'll soon learn (the hard way), and realize they should have gone along with your suggestions.

 

Jane Pacheco

Jul 22, 2010 04:40 PM
Lisa Stafford
Broken Arrow, Tulsa, McGraw Realtors - Broken Arrow, OK
Broken Arrow OK Homes For Sale

Your correct, tell the truth.  Even if they don't want to hear it, sooner or later they will listen

Jul 22, 2010 04:50 PM
Fred Cope
Reliant Realty in Nashville, TN - Nashville, TN
Looking For Homes With A Smile

Lisa--right on!!!

Honest is the best policy.  Why? Because it is the only policy in the end.  You can either honestly answer their question [in this case about what do we need to do to get top dollar for our house?], or you will get around to it when forced to admit you knew that repair would have to be done.  You will either tell them now, or be admitting it when someone else tells them: such as a buyer offering less because "I will have to replace that roof".  It always gets back to truth.

Jul 22, 2010 05:00 PM
Robin Dampier REALTOR®
Coldwell Banker King - Hendersonville, NC
Hendersonville & Western NC Real Estate Source

The seller needs to hear the truth and I agree with others that many are looking for that.  It does get rough when the sellers listen and make the improvements and price it for the market and it sits there due to a bloated market inventory and buyers looking for give aways.  You make great points in assisting the seller to reach their goal of selling.

I hope you got the listing and it will sell quickly.

Sue of Robin and Sue

Jul 22, 2010 05:46 PM
Jose L. Torres
RE/MAX Legend - Wayne, NJ

Lisa,

Honesty is the way to go!  If people don't want to hear it then it's their lose and their headache at the end of the day.  Sooner or later they will come back to you because they know that you're someone they can trust.  Thank you!

Jose.

Jul 22, 2010 06:09 PM
Jane Peters
Home Jane Realty - Los Angeles, CA
Los Angeles real estate concierge services

Congratulations, Lisa.  That is how we gain respect, and sometimes get the listings.

Jul 22, 2010 07:06 PM
Anna Tolstoy
Coldwell Banker Residential Brokerage - Natick, MA

Lisa, that's the best approach. Besides, if you take the listing, but don't discuss the updates and cleaning and other things at the very beginning, you will have to do that later on anyway. So why postpone it till later? It'll be harder. 

Jul 23, 2010 01:26 AM
Tanya Nouwens
Immeubles Deakin Realty - Montreal West Island, QC
Montreal Real Estate Broker & Stager

What a great post, Lisa.  I knew I liked you for a reason : )  I have a seller who recently asked why I wasn't pushing her to sign the brokerage contract right away.  I told her that once the contract got signed, I had a legal obligation to get it up onto the MLS system right away (unless she opts out of the MLS).  Her house wasn't yet ready, as she had a list of items I had suggested she needs to take care of, and I wanted her house to shine the moment it went on the market.  I told her that once it's open to viewings, it needs to be looking its best - not a work in progress.  She found this approach refreshing and liked how it was oriented towards her best interests, rather than rushing the signing of the contract and loading it onto MLS in less-than-stellar condition.  Just doin' my job, ma'am.  I like the way you think, Lisa.

Jul 23, 2010 01:46 AM
Tanya Nouwens
Immeubles Deakin Realty - Montreal West Island, QC
Montreal Real Estate Broker & Stager

P.S. I'd like to re-blog this on my web-site, with full credit to you of course.  Would that be OK with you?

Jul 23, 2010 01:48 AM
Richard Strahm
American Foursquare Realty - Lansdale, PA
Lansdale and North Penn Real Estate

In a challenging market, I always start with inventory vs. sales.  Once the homeowner understands that there is over one year of inventory on the market, we talk about how to make sure that his is one of the quicker ones to sell.  With that motivation, we then talk about the things he needs to do to his home before it goes on the market to make sure it's one of the ones that sell.

Might I lose some clients with this approach?  Maybe.  But maybe I'm just losing a listing that would languish unsold.  And who needs those?

Jul 23, 2010 01:52 AM
Michael Setunsky
Woodbridge, VA
Your Commercial Real Estate Link to Northern VA

Lisa, your honesty is what will get the home sold. I think most people appreciate honesty. Thanks.

Jul 23, 2010 01:54 AM
Jackie Hawley
Coldwell Banker Professionals - Oxford, MI
Southeast Michigan Real Estate

It's great you are honest and up front with the sellers. But to be fair to the other agent- you really don't know what he/she told the sellers. I list a lot of expired listings and hear stories about their previous agent that I know are not true- agents I've know for the past 20 years. All you really hear is the seller's version of what they were or were not told. Have they made the improvements, yet that you advised?

Jul 23, 2010 04:14 AM
Speed Equity® Mortgage Acceleration System
Speed Equity® - Olympia, WA
We help your clients Own Their Homes Years Sooner

Lisa, you are a breath of fresh air. Clients need our "professional" help more than ever. However some agents simply don't understand that they are doing themselves AND their clients by taking short cuts like not telling clients what needs to be done to improve the home for sale. End result = home doesn't sell = disappointment for BOTH parties!

Jul 23, 2010 04:23 AM
Harold Watts
Teles Properties - Palm Springs, CA
Palm Springs Real Estate Blog

Lisa,

You are right on target with your post.  Most agents will tell the homeowner what they want to hear in order to get the listing.  By being honest with the seller, you are showing them the true professional you are.  Make it a great day!!

 

Jul 23, 2010 07:44 AM
Lisa Heindel
Crescent City Living LLC - New Orleans, LA
New Orleans Real Estate Broker

Thanks everyone, looks like we are all on the same page :)

Tanya, of course you can use it!  I'm flattered that you would want to.

Jackie, you are correct that not all sellers want to take responsibility for not doing what their agent told them to do.  This particular seller is now in the process of fixing the most important items on the list plus dealing with a more recent problem that came up.  Still not on the market, but when she is, she'll be ready for the competition.

 

Jul 24, 2010 02:33 PM
William James Walton Sr.
WEICHERT, REALTORS® - Briotti Group - Waterbury, CT
Greater Waterbury Real Estate

Lisa,

Honesty is the right thing, no matter what the information is that we have to deliver to the seller. And if it costs us the listing, then that's the least of our worries. At least telling the truth doesn't cost us our conscience.

Aug 26, 2010 04:06 PM