Adopt An Expired Sign Program

By
Real Estate Broker/Owner with America's Caribbean Realty

I work in a rural property setting on the outskirts of Reno, NV.  I mostly sell horse property, country property and vacant land.  Our distance to the metro area is 30-45 minute drive, and most homes are on 10 acre parcels. 

We often get "city" agents out here listing property at overpriced values.  They generally take on a 6 month listing and generally fill their brochure tube once.  The remainder of the time the tube sits empty, the wind knocks the sign over, or if they actually hammered the sign in, the sign will remain there, like a fossil engrained into the area that says, "I am Joe "City" Agent, I once listed a property out here that never sold."  On a side note it is funny how these same agents call me to show their buyers my listings or even how not one of them EVER shows up for inspections.  Guess 3% of the sales price just isn't enough for the 30 minute drive!

I watch these signs sit for months after the property has expired.  I take buyers around and the reaction I always get is, "Why is everything for sale out here?"  I then have to explain that the listing agents property has expired and there is no reason for them to get their sign.

There is no reason to get their sign, my guess is because, their broker paid for it, it is too far for them to drive 30 mins to get it and lastly, they are just plain LAZY! My agents have to buy their own signs for this very reason. 

Out of my efforts to preserve these areas where we have wild mustangs roam, I am starting a program, where other agents from around the country can "Adopt-An-Expired-Sign Program"  That's right folks, for only $50 a year, I will take your business card and attach it to an expired sign and you can sponsor this sign to help raise enough money to send the agent and/or broker enough gas money and motivation to come get their sign!  If no one sponsors a sign, I will be foreced to instruct teenage kids to take the sign to use as target practice out in the desert, obviously killing the sign. 

shot up sign

The morale of the story here is, if you aren't prepared to fully service a listing because it is too far, then do everyone a favor and refer the listing to someone who will, because it effects all of our reputation as professionals. 

Comments (5)

Toby Boyce
C.G. Boyce Real Estate Co. - Delaware, OH
MBA, Delaware Ohio

I'll bring you the check. Oh wait, it's too far. I'll mail it, oh the stamps are on the other side of the room. Never mind.

I have a lot and the other agent called me and said "I have no idea what your talking about" when I told her the septic requirements. No way that deal is going to happen, if she can't tell her clients what a lot is. Give them to me, let me sell them the land and give you 25 percent of the deal. A lot better than what she'll get out of it now.

Aug 14, 2007 08:13 AM
Ken Wiseman
America's Caribbean Realty - Charlotte Amalie, VI
It is in the REALTOR TM code of ethics that you shouldn't take on client's property that you aren't familiar with.  I always refer out property I don't feel like I am comfortable with.  Keep mind we all need to work with the attitude of what is in my client's best interest.
Aug 14, 2007 08:17 AM
Leigh Brown
Leigh Brown & Associates, RE/MAX Executive - Charlotte, NC
CEO, Dream Maker - Charlotte, NC
i love it!!!  looks like you had a ball with that particular sign. =)  Adopt a sign should also apply in large metropolitan areas of at least 45 minutes' diameter where agents take listings way too far out of their comfort.
Aug 14, 2007 08:45 AM
Kevin J. May
Florida Supreme Realty - Hobe Sound, FL
Serving the Treasure & Paradise Coasts of Florida
Ken, what the heck is going on out there, somebody killed your sign with a 12 gauge.  I was reading along and when I saw it was yours that just fractured me.  Thanks for the humor!
Aug 14, 2007 02:41 PM
Rosario Lewis
DDR Realty - Newburgh, NY
GRI, SRES - DDR Realty - Orange County, NY
LOL I love your style. Your blog reads a bit like an old west ghost story. Good Blog!
Aug 14, 2007 05:20 PM