BEND, OR: In March of 2009 Exit Realty Bend principal broker and franchise owner, Jim Mazziotti,
held the first of it's kind open house in Bend, Oregon!
While Mazziotti credits Kye Grace, a former Realtor in Vancouver B.C with the idea,
Mazziotti took the idea to a new level and is thought to be the first ever in the United
States to present his open house using the world's "virtual doorstep, " as he puts it.
So, Mazziotti found a bank owned house to use for his event. Next he brought together
event sponsors like a local internet providor,Bend Broadband; a local mattress
manufacturer, The Mattress Factory (after all...he needed someplace to sleep for the 56
hour event); a golf course representative, a contractor, several lenders, a home
inspector and even a jazz musician (he once was the drummer for Mason Williams of
Classical Gas fame).
Next he enlisted the support of agents in his office at Exit Realty Bend. Twelve agents
raised their hands and became part of this benchmark event. Each was asked to present
LIVE on screen mini-seminars at least three times during the 56 hours. Some discussed
such topics as first time buyers suggestions, how to shop for loans, how to make your
property listing stand out from others and even how to paint a room! The goal....to keep
people watching, coming back for more and receiving something of value.
In the course of 56 hours Mazziotti and his agents and guests saw more than 2000 people
visit his www.exitrealtybend.com website to be directed to the LIVE show! In fact
viewers from across the world tuned in to watch the show. Some even watched as Mazziotti
climbed into bed and, from most reports, snored the night away on his bed from The
Mazziotti spoke of the famous magician, Harry Houdini, who was known worldwide for his
famous stunts that made him a phenomenon. On his Facebook page he refers to his favorite
quote "If you believe that the real estate business should be done the way it has always
been done...well...get out of the way....you are about to be run over!" and he seems to live
by it! He said, "My company understands that if we do business as usual that there is a
likelihood of failure...and I hate failure. So I am looking for new and creative ways to
market and sell real estate in Bend."
Since his March of 2009 event Mazziotti has received dozens of inquiries about his 56
Hour Open House. A few Realtors have used a copycat approach, but none have staged a 56
hour event. A number of blogs and real estate magazines have written about the event and
Realtor Magazine, the trade magazine for the real estate industry and read by more than 1
million subscribers, will feature Mazziotti in a July 2010 article.
Now comes Mazziotti again. Since his 2009 event he has done creative events like a
weekly Wednesday night LIVE Internet television show, a "Home Sold In A Week" auction
system designed for bank owned homes and expired listings, a Ugly Yellow Sign campaign
and a system of providing clients customized maps for home searches...and he plans
another 56 Hour Open House again...this time even bigger!
"When we did our first event we didn't know what to expect.....but this time our event
will be simply fantastic," said Mazziotti. His next 56 Hour Open House will be held
beginning at 10:00 AM Pacific on Friday, July 16th and run thru 6:00 PM Pacific on
Sunday, July 18th. Expect to see and hear a radio remote feed on-site by a local radio
station, a wine and cheese party, music and even an ice cream social. "Our goal is 5000
viewers and 1000 visitors to our open house,...and we are gonna have a blast doing it"
The event will be held for 56 hours beginning on July 16, 2010 at 10:00 a.m. and visitors
can join Mazziotti on the Internet at www.ExitRealtyBend.com and clicking on the show
icons. This year those watching the show will be able to ask questions and add their
comments LIVE during the show. "I hope we can meet our goals and welcome everyone to
join us," concluded Mazziotti
Those coming to the LIVE Internet Open House will have the opportunity to win $100 just for coming to the event! Simply go to www.ExitRealtyBend.com and click on the show icons to join the show. Once there simply send a CHAT message to Jim with your name and email and you will be registered!
Jim Mazziotti is the principal broker and franchise owner of EXIT Realty Bend in Bend,
Oregon. He has 26 agents in his office and was named "franchisee and franchise of the
year" by EXIT Northwest Regional in 2009. He has been a Realtor for 16 years and moved
to Bend from the small community of Oelwein, Iowa in 2002, where he had been a community
leader and garnered several Top Producer awards from the Iowa Association of Realtors.