There’s an episode of Spongebob (I believe it’s called “Idiot Box”) wherein Spongebob orders this ridiculous big-screen TV and, upon its delivery, throws the TV in a dumpster while he and Patrick the Starfish jump in the delivery box and play pretend.
Their game of pretend drives their neighbor Squidward absolutely crazy as he hears the sounds of mountain climbing, an avalanche and other assorted travesties coming out of the box as Spongebob and Patrick play inside. When Squidward discovers that it’s just the two of them in the box, he calls them “crazy.”
Spongebob replies by telling Squidward that you don’t need TV…use your imagination! As he says this, he moves his hands and a rainbow appears (see above picture).
Squidward, upon realizing that Spongebob threw away the expensive big-screen TV, asks if he can have it. Spongebob tells him yes and Squidward, instead of being happy with his new TV, is miserable flipping channels while hearing the joyous sounds of Spongebob and Patrick playing in the empty box the TV came in…just outside of his house.
All because they were using their imaginations.
Look at the picture below for what is, for me personally, the most brilliant example I’ve ever seen of using your imagination. And when you think about it, the idea is simple…the most powerful ideas usually are.
The mind is a powerful device. How are you using your mind when it comes to your prospecting and marketing? Are you merely taking what is given to you (the TV), sticking with the tried and true? Or…are you using your imagination (the Box), drawing out your personality and making your own individual marq?
The ol’ tried and true rarely results in this…