Are You Syndicating Your Listings?

Hi Rick!

Do you have lead generation systems in place for the links when buyers go to view the listing?  ie. You could have a link to a video of the home, that has a call-to-actioin at the end of the video to go to a lead capture page for additional information or additional listings to be emailed to the prospect (that captures their email address).

But you have to find a way to get the prospect to give their email address.  This allows the agent to be able to stay in contact with them and build rapport.  In order to do that, you need something that will entice them enough to give up their email - like a free report, guide, etc.  That way you can grab their email, which gives you the mechanism to deliver what you promised them, and then be put into an autoresponder to be able to send them useful bits of information that will build rapport with the agent sending the info and keep that agent in front of the prospect until they are ready to either buy or sell.

It's all about conversion.

Hi Michael!  That's great.  I would suggest never being satisfied with just what your broker or franchise is giving you.  You need to step up if you want to stand out and be able to generate leads directly to YOU. Unfortunately the templated sites that brokers provide for their agents are just a stepping stone to give you presence.  If you look at the keywords in the HTML language behind those templates you will see that those sites are driving more traffic to the brokerage as a whole, than they are to you individually (and you're the one who's advertising that site). Not to mention the fact that they make you look like every other agent in your office.