I had a great social media marketing conversation in Spanaway this morning with some clients at Crescent Realty. We were talking about how search engines work, how to develop an online presence, and creating your own personal brand. It was a fun and lively conversation.
On the way back to the office I was replaying in my mind some of what we talked about when I came up next to the Beacon Plumbing Truck. How apropos. What a great example of what we were talking about. Beacon Plumbing is a familiar icon in the Puget Sound area. Instantly recognized and hard to forget.
A few years ago they launched a very successful ad campaign that really stuck... a great job of branding I think. It's definitely sticky as they say. If you're from around these parts you instantly recognize
their signature line... "Stop Freakin, call Beacon!"
There's a real marketing nugget here for all of us in the real estate related industries. Something direct, simple, hits the target, easy to remember, and hard to forget. It also plucks an emotional chord we can all relate to.
You can Google simply, Stop Freakin, and look what you get as the #1 result
Seattle Plumber | Beacon Plumbing & Heating | Seattle Plumbing 24/7 The best Seattle Plumbers from Beacon Plumbing and Heating. Call 1-800-FREAKIN. 24/7 Seattle Plumbing Services.Toilets,Sinks,Bathtubs,Water Heaters, ... www.beaconplumbing.net/ - Cached - Similar
July 13, 2010
The Blackberry Chronicles
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