Stop Freakin....

By
Title Insurance with First American Title

Beacon Plumbing Truck

I had a great social media marketing conversation in Spanaway this morning with some clients at Crescent Realty. We were talking about how search engines work, how to develop an online presence, and creating your own personal brand. It was a fun and lively conversation.

On the way back to the office I was replaying in my mind some of what we talked about when I came up next to the Beacon Plumbing Truck. How apropos. What a great example of what we were talking about. Beacon Plumbing is a familiar icon in the Puget Sound area. Instantly recognized and hard to forget.

A few years ago they launched a very successful ad campaign that really stuck... a great job of branding I think. It's definitely sticky as they say. If you're from around these parts you instantly recognize
their signature line... "Stop Freakin, call Beacon!"

There's a real marketing nugget here for all of us in the real estate related industries. Something direct, simple, hits the target, easy to remember, and hard to forget. It also plucks an emotional chord we can all relate to.

You can Google simply, Stop Freakin, and look what you get as the #1 result

Seattle Plumber | Beacon Plumbing & Heating | Seattle Plumbing 24/7 The best Seattle Plumbers from Beacon Plumbing and Heating. Call 1-800-FREAKIN. 24/7 Seattle Plumbing Services.Toilets,Sinks,Bathtubs,Water Heaters, ... www.beaconplumbing.net/ - Cached - Similar

July 13, 2010
The Blackberry Chronicles
© ARFCO Media 2010

Posted by

René Fabre

"Where there's conversation, there's opportunity."

Please Note - The views expressed herein reflect only the individual’s personal views and are not the views of the author’s employer.

The Blackberry Chronicles, a blog by Rene Fabre and his travels around the Greater Pacific Northwest and beyond. Connect w/ Rene Fabre on Google+. Rene Fabre on Twitter. Rene Fabre writes reviews on Yelp. Rene Fabre on Linkedin.com The Audiorium YouTube Channel by Rene Fabre. Facebook.com/renefabre Rene Fabre loves digital photography and here are his shares on Flickr. Rene Fabre is a musician and composer and shares some of his orginal music and recordings on Soundcloud. Rene Fabre shares his interests on Pinterest.
close

This entry hasn't been re-blogged:

Re-Blogged By Re-Blogged At
Topic:
Real Estate Sales and Marketing
Location:
Washington King County Seattle
Groups:
Active Rain Newbies
Puget Sound - WA Real Estate
Marketing 101
"Whacked"!!!
ActiveRainPhotoBlogger
Tags:
branding
social media marketing

Post a Comment
Spam prevention
Spam prevention
Show All Comments
Rainer
232,345
Sara Woolford & Steve Golson, ALHS
iTexas Realty Co. - San Antonio, TX

Hi Rene-

If you can't remember that, you're too vague to be dialing your own phone!

Sara in San Antonio

Jul 13, 2010 01:42 PM #1
Rainmaker
2,398,199
Evelyn Johnston
Friends & Neighbors Real Estate - Elkhart, IN
The People You Know, Like and Trust!

Beacon has definately created a catchy phrase, and you can't miss their truck on the road! Someone was thinking!

Jul 13, 2010 01:42 PM #2
Rainmaker
110,289
Christie Lane Craven
Blackwell Real Estate - Odenton, MD
Your Anne Arundel County Agent

Rene' I'd say that is catchy. Great job on their part branding themselves.  

Jul 13, 2010 02:00 PM #3
Rainmaker
841,108
Joshua Zargari
MJ Decorators Workshop LI staging and home decorating - Lynbrook, NY
MJ Decorators Workshop

Great concept!

Jul 13, 2010 02:03 PM #4
Ambassador
1,726,499
Richard Weisser
Richard Weisser Realty - Newnan, GA
Richard Weisser Retired Real Estate Professional

Rene'

It's marketing at its best. Now I'll never be able to get that catchphrase out of my head.

Jul 13, 2010 02:56 PM #5
Ambassador
1,542,973
William Johnson
Retired - La Jolla, CA
Retired Real Estate Professional

Hi René,

The good trademark can be such a game changes if one is lucky enough to have one in real estate. I have thought about for years and well, I still don't have one!

Jul 13, 2010 04:37 PM #6
Rainmaker
180,011
Heather Fitzgerald
REALTY WORLD-Harbert Company, Inc. - Greenwood, IN
REALTOR Greenwood Indiana Real Estate

Rene,  That is smart branding on their part.  Very clever and catchy.

Jul 13, 2010 04:53 PM #7
Ambassador
2,137,934
Respect Realty LLC
Respect Realty LLC - Milwaukie, OR
Brokers - Oregon / SW Washington Real Estate

We all look for that magic marketing message that hits a cord with our clients, Beacon clearly did that and look how long they have been around. A good memorable message or jingle can go a very long way.

Jul 13, 2010 06:55 PM #8
Ambassador
670,674
Rene Fabre
First American Title - Seattle, WA
Marketing in the Digital Age

Sara: Indeed... (ha)...

Evelyn: Their commercials are pretty funny. What I love is how simple it is.

Christie: The very essence of branding, right? Super Simple!

Joshua: Yes it is... What's cool is how it appeals to us all, we've all been there with a plumbing challenge.

Richard: They got you two! Now that I've blogged this, it's running through my head now for 2 days!

William: Me either, though I've come up with a couple great one's for companies I have worked for in the past... Now I need one for me :o)

Heather: Yes... They really got it on this one. I remember them as a very small company years ago. They've grown to a good size and you see their trucks frequently around the area.

Todd: And its simplicity gives it longevity for sure. Simple always wins the day.

Jul 15, 2010 12:33 PM #9
Rainmaker
434,656
Adam Brett
The Adam and Eric Group - Fullerton, CA
The Adam and Eric Group, Fullerton's Finest

Great post Rene'. I like that ad campaign a lot. Thanks for sharing. 

Jul 19, 2010 11:17 AM #10
Anonymous
Red Wood

You all missed out on the real brilliance of the "Stop Freakin Call Beacon" advertising campaign...

You might ask yourselves how a "Local Plumbing Company" could support such a heavy advertising campaign that branded them so well, even "Nationwide Plumbing Companies' don't run their campaigns that heavily. When was the last time you heard "Away Goes Trouble Down The Drain" on TV or, Radio? Roto Rooter doesn't sponsor an Unlimited Hydroplane Racing Team either...

Branding costs a lot of money to get it stuck! Roto Rooter paid the money, got their branding stuck in a great success but that pales in comparison to Beacon Plumbing.

Your post in July 2010 illustrates the real brilliance of the "Stop Freakin Call Beacon" branding efforts....

One year and 4 months after the Chapter 11 Bankrupcy of Beacon Plumbing with $0.00 in assets they are driving down the road "Branded" with over $3M of the costs of branding washed away....

That Gentlemen is true brilliance!

May 15, 2012 06:00 AM #11
Ambassador
670,674
Rene Fabre
First American Title - Seattle, WA
Marketing in the Digital Age

Red: Thanks for the comment. I didn't know about the bankrupcy. Interesting take on their brilliance. They did manage to create a brand the outshown Roto Rooter...

May 15, 2012 07:39 AM #12
Post a Comment
Spam prevention
Show All Comments

What's the reason you're reporting this blog entry?

Are you sure you want to report this blog entry as spam?

Ambassador
670,674

Rene Fabre

Marketing in the Digital Age
Ask me a question
*
*
*
*
Spam prevention

Additional Information