Have You Had the ‘Social Media Talk’ with Your Clients?(2)

Reblogger Susan Emo
Real Estate Agent with Sotheby's International Realty Canada - Brokerage

Gananoque, ON

The post below really hit home with me.  We all have to be so careful with what we share during a real estate transaction.  Buyers are entitled to gather as much info as possible before locking in the purchase of their new home - Sellers beware!  The world is listening so be careful out there. 

Susan Emo

Original content by Valerie Fitzgerald

In today’s real estate market, buyer’s still carry the upper hand when it comes to negotiation. And as their Realtor, it’s your job to passionately and intelligently guide and educate your clients through the sales process from start to finish.

It’s time to add the ‘social media talk’ to your list.

Have the conversation with your clients
With online connectivity virtually blanketing the entire world and the expansion of the savvy buyer, it’s important you have a conversation with your clients about disclosure of information regarding their listing on social media sites and communities, like Facebook and Twitter.

First, take their social media temperature. Ask them a few questions to gauge their social media engagement and overall understanding of the medium. There are several camps of the types of people, as well as mind sets who engage in social media. Those who participate all the time, those who keep their feet wet and those who don’t while holding up a large closed sign with big locks on their door.

Don’t disclose the sales or escrow process online
Make sure your clients keep the marketing and pending sale information of their home close to their chest. Be sure they don’t discuss pending offers, the inspection process, or escrow particulars in the social media communities in which they belong.

Many of your clients may find this activity harmless and just friendly chat amongst their friends and family, but in some instances, it could derail a sale. For example, if your client’s Facebook pages are set to share with everyone, the information they post is ‘open’ for the world to read. Twitter is also open for everyone to read—even if your client has protected tweets, individuals within their community have access to their posts.

Savvy buyers can find your clients in social media communities
Potential buyers can find out the names of property owners through county assessor website information and run a search through various social media tools to locate a property’s owner. Any information your clients post in open social media communities can disclose the type of people the owners are, and potentially, the progress of the property’s advancement through the sales process, pending offers and the home inspection.

Remember to add the ‘social media talk’ to your new client presentations or have the discussion with your current clients. In the end, it may save the deal.

Story taken from RIS Media. Byline: Lisa Loeffler, President of Genuine Media. For more information, visit www.genuinemediaco.com.

Valerie Fitzgerald specializes in luxury residential real estate in Beverly Hills, Bel Air, Brentwood, Santa Monica and Malibu. Valerie has more than 20 years of real estate experience and is known for her solid reputation in the West Los Angeles brokerage community. She’s also the author of the book published by Simon and Schuster Heart and Sold: How to Survive and Build a Recession-Proof Business.

Search Luxury Homes in Los Angeles at Valerie Fitzgerald Real Estate Listings or contact Valerie Fitzgerald at 310-285-7515.

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Rainmaker
1,282,680
Edward & Celia Maddox
The Celtic Connection Realty - Queen Creek, AZ
EXPERIENCE & INTEGRITY - WE TAKE THE HIGH ROAD

Susan, thanks for the social media tips for sellers.  Good informtion to pass on.

Jul 15, 2010 03:43 AM #1
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Susan Emo
Sotheby's International Realty Canada - Brokerage - Kingston, ON
Kingston and the 1000 Islands Area

People need to be aware that there really is no such thing as 'secrets' any more.  Thanks for stopping by today.

Jul 15, 2010 03:45 AM #2
Rainmaker
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Mary Douglas
United Country Ponderosa Realty, Red Feather Lakes, Colorado - Red Feather Lakes, CO
REALTOR, Red Feather Lakes, Colorado

Hi Susan, Wow, it never occured to me that the seller's might be blabbing online and derail their own transaction!  Thanks, for the info- we will proceed with caution!

Jul 15, 2010 03:46 AM #3
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Susan Emo
Sotheby's International Realty Canada - Brokerage - Kingston, ON
Kingston and the 1000 Islands Area

Hi Mary -  we're in a different world these days.  It works boths ways: Buyers and Sellers giving TMI

Jul 15, 2010 03:57 AM #4
Rainmaker
1,157,279
FN LN
Toronto, ON

Susan - I saw the original post earlier but first became aware of this issue a few months ago when anoither member discussed the same issue.  It is very important to understand the implications of social media and (lack of) privacy.

Jul 15, 2010 05:38 PM #5
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Susan Emo
Sotheby's International Realty Canada - Brokerage - Kingston, ON
Kingston and the 1000 Islands Area

Hi Marc -  I really think this is a subject well worth repeating.  What are we told?  You have to repeat yourself 10 times to be heard once :0)   There is too much private info being chatted about.  Thanks for stopping by.

Jul 16, 2010 12:57 AM #6
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Kingston and the 1000 Islands Area
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