Marketing your Open House

By
Real Estate Agent with RE/MAX Results St Cloud Mn real estate

Open HouseAs more and more people turn to the internet to find what they are looking for so increases the potential for visibility for finding your perfect home there too. Do you also look for open house times and places while you are searching for your perfect new place to call home? We think so.

We have stepped up the marketing for your open house online, and our foot traffic to open houses has increased. We have started to post the open houses dates and times on multiple places across the internet. We also, of course always include a link, if possible, back to our site for more information about the house being held open, and for each home's open house blog post there is a landing page on our site with a great deal of information about that home.

So far, we are posting on my St Cloud real estate website, our St Cloud news paper's online siteLiberty Bank's website for open houses, ActiveRain, Craig's List, Google, Back Page, my St Cloud area real estate blog, Point 2 blog spot, and Localism (which at this point, thank goodness it feeds off of ActiveRain).

Today, we are trying an experiment and posting an ad for a fantastic home for sale in Sauk Rapids MN on the Facebook Marketplace and when it was published we added the open house date and time. (Just as an FYI: At the time of posting the 3 times I tried to put a link into the open house ad on Facebook's Market Place the computer froze completely.) I will be monitoring the results of traffic at the open house on Sunday from this experiment to see if it has an added benefit.

Where do you look for open houses?

Posted by

Steve Baklaich RE/MAX Results  www.stcloudareahomesforsale.com 

Cell:320-260-3290 Saint Cloud Minnesota Real EstateQR code to Google Places Page

my facebook page my outside blog Google 

If you are relocating to central Minnesota check out all the wonderful reasons to love St Cloud. It is a wonderful area full of things to do and lots of great houses. I would welcome the opportunity to help you find your perfect place here. Visit my St Cloud real estate website for more information about buying or selling a home, or property in the central Minnesota real estate market.

 

Comments (8)

Michael Ford
Coldwell Banker Heritage Homes - Marion, AR
Matching Families with Homes

Steve have you posted to Openhouse.com and we get great results by posting to realtor.com.

Jul 15, 2010 12:20 PM
Sandra Scott
DPR Realty - Payson, AZ
REALTOR of Choice! Payson, Pine & Strawberry, AZ

Hi Steve,  thanks for the ideas.  Haven't posted my openhouses anywhere yet.  Foof for thought!

Jul 15, 2010 12:22 PM
Barbara Todaro
RE/MAX Executive Realty - Retired - Franklin, MA
Previously Affiliated with The Todaro Team

Steve....I always write a blog post about our open house events that happen every weekend....we market several subdivisions and we hold them open every weekend....I put the day and date in the tagline, the title and the first line of the post....I get #1 ranking on google every weekend.

Jul 15, 2010 12:25 PM
Janet Sebile
Coldwell Banker Apex, Realtors - Rowlett, TX

Steve, I would take Barbara idea a step farther and use this link in other places you add.  It will add strength to the listing being seen.  Also, give it to your clients and have them send it to everyone they know.  Ask your sphere of influence to pass along link and if you can put it in the signature of your email for the week prior so everyone who get's an email from you has it.

Jul 15, 2010 12:37 PM
Steve Baklaich
RE/MAX Results St Cloud Mn real estate - Saint Cloud, MN
Treating Buyers & Sellers to Full Service Always.

Michael, We haven't worked with realtor.com recently, Liz had a rough time working with them a while (I think it has been a few years ago now) back and we have not tried again recently. We might need to see if things have changed, if there are good results to be gained for my clients.

Sandra: Give it a try and best of luck to you!

Barbara: Number one on Google sounds like a winner to me, good for you and thanks for sharing the info!

Janet: I have started to post it on Facebook, but have not sent it out via email, sounds like a really good idea. Doesn't your circle get tired of open house ads from you after a bit though?

Great info from everyone, I will need to check a few things out as I do not know if Liz has implemented any of this yet and get back to you with an update.

If anyone else has ideas too...

Jul 15, 2010 01:05 PM
Shelley Rowton
Move To Realty - Austin, TX
ABR, RSPS - (512) 507-5779 MoveToRealty of Austin

I mail postcards to the neighboring homes.  Best to integrate an open house announcement with the just listed postcard, if you are going to send them anyway!

Jul 15, 2010 01:40 PM
Kay Van Kampen
RE/MAX Broker, RE/MAX - Springfield, MO
Realtor®, Springfield Mo Real Estate

Steve, Michael has one I didn't know about.  Great information.  I'm off to see how Barbara blogs her open houses.

Jul 15, 2010 01:58 PM
Elizabeth Baklaich
Virtual Assistant to Steve Baklaich RE/MAX Realty Source MN - Saint Cloud, MN

There are some wonderful ideas here, I have several things that I will have to either check out or immediately begin to implement, Thank you!!!

Jul 15, 2010 02:50 PM

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