Sales Game Changing In Web Powered World... Yours Too?

By
Industry Observer

Divine Servant

From CableSpots Newsletter Permalink: http://ftp.media.radcity.net/ZSND/issues/July2010/CX3686.pdf

TRENDS IN CONSUMER SALES IN WEB POWERED MARKET
A HARBRINGER OF THINGS TO COME IN REAL ESTATE?

SERVICE IMPROVING FOR CAR BUYERS:  Each year, Pied Piper of Monterey,
CA sends out mystery shoppers to car dealerships to develop its Prospect "
Satisfaction Index. And the news this year is that satisfaction is up for 25
of the 34 brands surveyed.

Ford, Lincoln and Chevrolet scored above the industry average for the first time
in four years, says Pied Piper. Mercedes Benz was tops in the study and Lexus 
was number two. Fellow luxury brand BMW scored below Cadillac and Lincoln and
tied with Chevrolet, Ford, Toyota and Volkswagen. Mitsubishi placed last.

“Today’s car shoppers are armed with far more vehicle and pricing information than ever before,” said Pied Piper CEO Fran O’Hagan. “Successful brands and dealerships have responded by acting as helpful enablers for today’s shoppers. At the most successful dealerships, the stereotype of the old-fashioned car salesperson no longer exists.” (emphasis added)

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What does this have to do with Real Estate?  Everything!  

An information powered consumer needs a noble servant guide, not an information gatekeeper or process controller. 

Is this a harbringer of things to come in Real Estate?  Has it already happened?  What do you think?

 

Comments (1)

Ryan Smith
Keller Williams Energy Real Estate Brokerage - Pickering, ON

Nice post. I really hope some of the older agents learn this quickly or else they will be washed away!

Jul 16, 2010 03:29 AM