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Boost Your Search Engine Rankings!

Reblogger Preston Miller
Real Estate Agent with Modern Broker

This is very true!  There's quite a bit of good reading online about search optimization and how the "long tail" plays a part in it.  I feel strongly that this really is the basis for how a small independent business (like a real estate agent or office) can have a big online presence for his/her specific area or niche.

Original content by Michael A. Caruso

Recently I read that the majority of real estate agents are missing out on a key strategy that will yield them much higher rankings on Web search engines. Most practitioners are competing with each other over short-tailed keywords, which are just a few words strung together that Internet users type in for searching purposes.

However, this is a misguided step on the part of real estate professionals, since as much as 80 percent of all search engine activity actually uses long-tailed keywords - phrases typically consisting of five to seven words. For property searches, many prospective buyers have very specific details in mind and therefore will not search under a broad term such as "Los Angeles real estate," for example.

Rather, they are more likely to enter a phrase like "Los Angeles three bedroom home in gated community." They say, because agents are focused on short tailed keywords, there are thousands of Web sites competing for those same terms; meanwhile, the competition of long-tailed keywords is virtually nonexistent.

To be effective and successful in using long-tailed keywords, an agent must write up and index dozens, possibly even hundreds, of them in order to generate traffic and results. The keyword phrases can be inserted in blogs, social media posts, YouTube videos, classified ads on the Web, and article marketing and portal sites.

 

And thank you for making me Your Orange County Real Estate Connection.     

www.MichaelCarusoRealEstate.com

Best regards.      

Michael Caruso, Broker ABR ABRM CRB CRS GREEN GRI     

2007 President, Orange County Association of Realtors   (949) 753-7900

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Fred Griffin Florida Real Estate
Fred Griffin Real Estate - Tallahassee, FL
Licensed Florida Real Estate Broker

We invite you back to ActiveRain.  Much has changed since your last blog post.  We would welcome your return!

Aug 12, 2017 07:42 PM