For real estate professionals, sources for listing leads and sales prospects is a major business focus. In fact, for most REALTORS, finding new clients and accessing new lead sources accounts for most of the agent’s time and personal budget. However, if you compare the top producer real estate agents against the competition, it quickly becomes clear that their major time investment is actually devoted to selling property. This begets the question, what are the top-producing real estate agents doing that is so significantly different than their competition?
If you look at these leading sales agents and compare their approach to real estate with their struggling competition, you find that the real estate agents that make the most money rely on technology, systems and a support team to do the heavy prospecting and lead generation. This frees the lead REALTOR to spend time showing houses, closing listing presentations and growing sales.
By contrast, the majority of REALTORS are single entity offices. Even when working with a broker, these agents are often left to their own devices to attract new clients, promote their services and ultimately close sales. Sadly, this lack of resources often manifests itself in a real estate agent whose income is barely above the poverty line.
Fortunately, many of the resources that top producer real estate agents rely upon are available to all agents. Tools such as the Redex real estate listing and fsbo lead system provide agents with a daily list of new prospective clients. Additional tools such as mobile applications and even social media websites like Facebook and Twitter can provide a continual stream of new clients. For many real estate agents, even basic web tools like the Redex Agent Sites can help drive prospects and speed the sales cycle. All of this technology is available and can provide an immediate impact on the REALTOR’s bottom line.
These tools are available to all real estate agents, and when comparing the monthly fees to the potential profit, the justification for the investment in real estate marketing becomes clear. The Redex and LandVoice services are inexpensive and provide a continual and unique source of business. In point of fact, services like Twitter and Facebook which can be great sources for leads are free.
The point is simply that as a REALTOR, a small investment in marketing technology and tools that automate and systematize lead acquisition can make the ultimate difference in the level of success for the real estate agent.
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