I have been slow to join people on the social media marketing bandwagon for my business. I typically use face to face networking through BNI and some chambers, farming my database of closed clients, as well as business to business relationship building. I always thought that using facebook is a nice way keep communication with friends, and let them know you are still in business. I never thought that social media had the potential that it does to revolutionize the way we network and do business. What I failed to see is that you first need to position yourself as the online guru, or as its stated in the book Soci@l, "a digital introduction to consumers is about placing your product or service in an online context that's remarkable." Then use the social media marketing tools to blow that up so that all can see.
I currently use two sources of online lead generation, and I purchase leads from those companies. They advertise all over the internet and, I recently found out, even in social media such as facebook. So I began to dabble in face book ads myself, just to test the waters. In two days my link and name had been on over 63,000 pages, or impressions, and my demographic was exactly what I wanted. It was 61+ year old people who use the internet in my area. I was amazed, but didn't get any business from it, and not even an email or phone call. But it was only two days, and I need to learn more.
Some of the proof lies in what they continue to discuss in Soci@l. Major corporations are also shifting marketing dollars to social media. So I am turning to Active Rain to dive deeper into this ocean of information that is social media marketing, and so far I like what I see. And I will go farther into this book as well, and see where this will lead me. I hope that my evolution into social media marketing will lead to an evolution in my business as well!
Phil Stevenson, Miami Mortgage Professional!