The Modern Mecca Team is pleased to have been the Los Angeles Home Staging Company of choice and a savvy investor's most important selling tool for this Mid Century Modern Home designed by celebrated Los Angeles Architect, Gregory Ain.
Located in Altadena and designated as a Heritage Area, Gregory Ain's Park Planned community is one block of modernist homes and one of the first modern housing developments in Los Angeles County. This particular house was thoughtfully restored in 2010 with Ain's original ideas and updated with modern materials for a perfect blend of Mid Century Modern in today's world. It features a new kitchen with quartz countertops and solid wood cabinets, new roof, paint, light fixtures, hardware and landscaping. A dropped clerestory runs three quarters the length of the home, bringing incredible cross light and air to all rooms of the house. Paired garages in each lot along the street, provide privacy for each house as well as form the central service area and children's play yard. When Ain designed these homes, privacy from each neighbor was the overriding rule
The concrete floors, original to the house, have also been recently restored and look absolutely fantastic with their added patina. I intentionally chose not to cover the floors with rugs of any kind for two reasons. First, as it is almost always the case with an older home that has been recently renovated, I didn't want anyone thinking we were hiding anything underneath the floor coverings and didn't want to give potential buyers any reason to back out of a deal and secondly, by not using rugs the living/dining/kitchen area opened up considerably and it helped to visually expand the floor plan making the home feel a lot larger in spite of its modest 1400 sq feet. I wanted to bring a sense of expansive open space combined with the simplicity and ease of materials - a happy testament to a progressive Architect.
Although the investor's staging budget was very limited, I was excited to work on this project and was able to address the key areas of the property by defining the spaces with authentic Mid Century furnishings, accessories and art work appropriate for the style of the home and in keeping with the Architect's original concepts and ideas as well as the demographics lifestyle.
This home was one of my favorite staging projects by far. The Architect is one of my heroes, the seller was a joy to work with and the furnishings, all designed during the 50's period, really reflected the Mid Century Modern aesthetic that the target market for these homes are looking for. I didn't go overboard and did a well-edited, well-curated design. I added just enough warmth and color to create the atmosphere to attract the right sensitive buyers - Less is definitely more when staging a modern home.
This smart investor's excellent craftsmanship combined with Modern Mecca's attractive and effective staging and architectural expertise turned out to be a winning combination! After the home was staged, home shoppers poured in to view the property and an ALL CASH offer was accepted just 13 days later!
Mid Century Modern Home Before Staging:
Mid Century Modern Home After Staging:
And here is a shot of the front patio of this beautiful and historic house:
For details about this project and additional photos, please check:
Our Los Angeles Home Staging Blog
and
Our Los Angeles Home Staging Website
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