Blogging, What is the Point?

Real Estate Agent with Alotta Apartments

What is the point! That is the question I was asked by a guy in my office, after I told him how great this website is.

This question shocked me because this person is guy who I have considered internet savvy. I mean have been up late reading blogs and spending hours on this website. I could'nt be wasting my time. Could I?

Now, I am new to this whole blogging thing but I told him that from my understanding blogging helps your business tremendously. Most people start thier search online and by blogging you have more of a presence. Your potential buyer/sellers get to see a more personal side of you. It is also good for SEO.

He then asked: How is being on AR good for SEO? I told him that if you write about a topic for example  like; Why are homes in Bedford Stuyvesant so expensive? when someone types in bedstuy your article might come up and it can lead to your site, thus blogging is the great for your business.

Neadless to say he was'nt convinced. He said: "I have a guy who I can pay to make my website on on the first page of google, So again, I dont see the point.

Maybe you guys can help me convince him.

Comments (40)

Bill Roberts
Brooks and Dunphy Real Estate - Oceanside, CA
"Baby Boomer" Retirement Planner

Malika, pick a subject that defines your practice and write about that. That is what gets the highest value google results. It's one thing to "see" your name but what's really great is when someone is searching for something "you" pop up.

Bill Roberts

Aug 18, 2007 11:36 AM
Diane Velikis
Coldwell & Banker Busch Real Estate - Luzerne, PA
Luzerne County Real Estate
I have met people as a result of my blogs. I think people get to know us before they meet us, and feel comfortable dealing with someone they know.
Aug 18, 2007 12:35 PM
Blatt + Cutino
Coldwell Banker Realty - Monterey, CA
Broker-Associate 831/206-8070*Call today*
I just discovered blogging about 2 months ago and am addicted. Last week a friend was searching for something lending related and called to tell me that she saw my name...I just need to get better at it but am hooked and have learned so much and met so many nice people. Over time this will be great for business no doubt! Angelica Blatt
Aug 18, 2007 02:03 PM
Doug and Teresa Johnson
Virtual Properties - Atlanta, GA

I just started blogging and I am already seeing the benefit.

Teresa Johnson

Aug 19, 2007 03:45 PM
Matthew Jones
Keller Williams Clients' Choice - Colorado Springs, CO
I agree with Teresa...just started blogging and I am already seeing the results!  Tell him to give it a try...he has nothing to lose!
Aug 20, 2007 11:46 AM
Faina Sechzer
Henderson-Sotheby's International Realty - Princeton, NJ
Real Estate Expert - Princeton, Montgomery ,Hopewell, NJ


This is my second week bogging. I can't even begin to tell you how much I learned. I wrote a post about searching for a new web-site and got so many responces describing different experinces. I would've never been able to get so much useful information without AR. I can't comment on SEO results, but there are many other benefits of AR. I guess one has to try to see if it benefits them.

Aug 20, 2007 02:08 PM
Gaylen Thornton
Desert Heritage Real Estate - Surprise, AZ
He must still be in the horse and buggy era which is good for you and your marketing efforts. Let him remain their and dont try to convince him any longer. Your success will make him take a closer look.
Aug 25, 2007 02:10 AM
Susan Zanzonico
Berkshire Hathaway Home Services - Morristown, NJ
Sellers/Buyers Agent, Morristown NJ Real Estate
I know where he is coming from as I am new to this as well and I remember people talking about blogging 2 years ago.  I only recently started getting into it.......where have I been?!!!  The internet is amazing and there are so many creative ways to get yourself out there.  He may have to realize it on his own. 
Aug 26, 2007 02:21 AM
Diane Aurit
LKN Realty, LLC - Mooresville, NC
Lake Norman Real Estate
Yes, he can pay to be ranked but his site is still static and unlikely to enable prospects to get to know YOU and choose YOU to be their Realtor because they like you.  And, his ranking may be high for real estate but will people find him when the search for specific news on the topics you blog about?  I get input from so many different people who have found my blog while searching for a restaurant or a new development.  In the long run you have the potential to get all of your business from blogging.  Can a static website owner say that?
Aug 28, 2007 05:26 AM
Whitney Bowles
Prudential Radford and Associates - Cave Spring, VA
I am new to blogging...What is the best thing to do first and where do you go to ask specific questions about real estate?
Aug 28, 2007 03:02 PM
Melina Tomson
Tomson Burnham, llc Licensed in the State of Oregon - Salem, OR
Principal Broker/Owner, M.S.
I agree.  Keep it up.  I was searching for something local and my blog came up (since it was a local activity).  It's all about getting those "touches" people need to see your name.  If they see that you know about local events and your name comes up under searches, it just starts that branding process. With advertising costing so much, why not do something to increase you presence while costing you 1/2 hour of your time daily.
Aug 29, 2007 11:03 AM
Arina Hanciulescu
RealtyPros - Las Vegas, NV

Simple question: How much REALLY you benefit from blooging? REALLY. I post my listings everywhere on AR, I post blogs and comment regularly, I have good ranking on my State Real Estate Agents here on AR... But I still did not get any leads, I did not sell anything from AR... I have also other 2 sites and 1 more blog. Don't tell me that is something wrong with me.

All I get from AR is to stay in touch with the community, learn from others experience and exchange ideas.

Sep 03, 2007 10:14 AM
Adam Brett
The Adam and Eric Group - Fullerton, CA
The Adam and Eric Group, Fullerton's Finest

Let these people spin their wheels and spend their money paying for google.

I get a call daily from a company claiming to own the spots. 

Sep 03, 2007 10:18 AM
Elaine A. Cook
Connect - Bellingham, WA
Bellingham Real Estate

I too was a skeptic...mostly I thought...what do I have to stupid!  I have been in RE for over 6 years...I have lots of things to say..experiences to share...and jokes to tell.  AND I want better position for my website.  I have been on AR for only a week...the only warning I would give to other newbies is managing your seems like hours go by while I am reading other blogs, writing my own, or watching my there is some big prize out there waiting for me when I hit some magic score!!!!

From what I have experienced so far, there is a prize....meeting new people, gaining new information, and hopefully pushing my website closer to the top of the heap!!!

FYI Did you know "blogs" os not in the blog spell check!!!!  That is funny! 


Sep 04, 2007 06:58 AM
Shannon Lefevre
John R. Wood Properties - Naples, FL
Shannon Lefevre, PA Your Naples Smart Girl

Some people just don't get it.  I was approached by an agent the other day who said, I didn't know you were still in the business because I haven't seen your ads.  She must not have electricity because since I've been on Active Rain, I have taken over her favorite market on the search engines.  Hey sweet heart...notice your internet traffic is a little light? YAHOO!

Sep 08, 2007 04:17 PM
xxxxxxxxxxxxxxx xxxxxxxxxxxxxxxx
xxxxxxxxxxxxxxxxxxxxxxxxxx - Hillsborough, NJ

I love it when people don't get it!  I think the point of a blog is to connect with like mined people and share ideas.  That should be enough for anyone.    So many people like your friend ask me why I blog.  The short  answer is because it is fun. I just started on Active Rain but I am no stranger to blogging.  I find it helps my business and it has nothing to do with SEO ranking. It has to do with getting to know people and letting everyone know who you really are and what you really know.  Great post Malika.  It sure got us talking!



Sep 08, 2007 04:52 PM
Nora Adkins
Realty Executives - Tucson, AZ
I think just the wealth of knowledge here is worth it, when you add the added benefit of internet presence...It's a no-brainer!!!
Sep 08, 2007 04:59 PM
Frank Harris
Keller Williams Realty Centre - Columbia, MD
Have him google you and when he see your ranking is higher than his, enough said. Plus look at all the shared information on Active rain.
Sep 08, 2007 05:02 PM
Chris von Nieda - Phoenix, AZ
IMHO blogging is a way for us to show the human side of our business and ourselves.  One of the challenges with the Internet is the lack of "touch" factor.  So maybe he can pay to be at the top of Google but if someone sees your blog and his ad, chances are they will choose to do business with you because they already have a sense of who they are dealing with. Being at the top of the search results doesn't mean you get the business, you still have to earn it!
Sep 11, 2007 09:08 AM
Whitney Bowles
Prudential Radford and Associates - Cave Spring, VA
I am new to active rain but it seems very interesting!  Can't wait to see what happens..
Sep 11, 2007 12:37 PM